Doist

Growth Marketing Lead

Doist

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇩🇪 Germany

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Job Level

Senior

About the role

  • Guide the strategy and execution that bring new users and teams into the product and help them succeed once they’re here.
  • Drive user acquisition and conversion across growth marketing channels (e.g., paid, partner, web).
  • Collaborate closely with PMM, Content, Product, CX, Brand and other teams to improve how we acquire new users, convert them into paying and team accounts, and deepen their engagement over time.
  • Lead through deep expertise, solving our hardest growth marketing challenges while elevating the work of those around you.
  • Directly manage a small, talented team (Performance Marketing, International Marketing, and Lifecycle Marketing) and work with internal and external partners to connect our brand story to measurable business impact.
  • Define how we achieve and measure growth across performance and lifecycle marketing, manage and improve our experimentation and reporting systems, and partner with Product to inform monetization strategy.

Requirements

  • 7+ years of experience in growth, performance, or acquisition marketing for SaaS or product-led companies
  • 2+ years of leadership experience, helping others operate with focus and accountability
  • Proven success driving measurable acquisition or conversion gains across multiple channels (paid marketing, email marketing, partnerships, ASO, CRO, etc.)
  • Strong command of attribution and analytics platforms (e.g., GA4, Tag Manager, ChartMogul, Looker, Clarity) and comfort using data to inform strategy
  • Curiosity and comfort using AI/automation/other emerging tools to make growth marketing more efficient and intelligent
  • Strong collaboration skills and comfort working cross-functionally and cross-culturally
  • Excellent written and verbal communication skills; you can simplify complex subjects and tell a clear story
  • Comfortable working remotely and asynchronously, setting priorities in ambiguity, and owning outcomes
Benefits
  • We work remotely and mostly async from anywhere. If you see a specific location being advertised, feel free to apply any way, this is usually due to restrictions on a few job boards.
  • Design your own schedule. Work during the time of day that’s best for you. Doisters are encouraged to work 8-hour days and no more than 40 hours/week.
  • Competitive pay. Our formula-based salaries are calculated based on industry-benchmarked skills and geographical location – no stressful negotiation required.
  • Continue your education. You’ll have a recurring budget to spend on attending conferences, taking courses, and purchasing books.
  • Collaborate in person at retreats. Our team- and company-wide retreats are unforgettable. The connections that we make in person inspire us throughout the year.
  • Cozy up at a coworking space. Find a coworking space that’s right for you and Doist will provide a monthly stipend towards this cost.
  • Subscribe to apps and services. You’ll have a monthly budget to spend on services that help you do your job: home internet, work apps, music subscription, etc.
  • Purchase the hardware you need. Every Doister has access to a recurring budget to spend on work-related equipment.
  • Recharge with generous time off. Doisters get 8 weeks (40 days) of vacation per year to use as they wish on vacations and national holidays.
  • Spend time with your new baby. New parents receive 5 weeks of paid parental leave in addition to 13 weeks of paid pregnancy-related medical leave.
  • Invest in your health and wellness. Take care of yourself with a monthly budget for things like a gym membership, healthy snacks, massages, health insurance, etc.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth marketingperformance marketingacquisition marketingemail marketingASOCROattributionanalyticsdata analysisexperimentation
Soft skills
leadershipcollaborationcommunicationcuriosityadaptabilityproblem-solvingaccountabilitycross-functional teamworkstorytellingprioritization