Head of Sales – Mobile Growth
REPLUG - App Marketing Experts
Head of Growth & Monetization, Mobile App
Arise AB
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇩🇪 Germany
Visit company websiteJob Level
Lead
About the role
- Take full responsibility for growth and monetization initiatives, from strategy to execution.
- Develop scalable acquisition, activation, retention, and upsell campaigns.
- Set clear, measurable goals for all campaigns and monitor ROI, KPIs, and performance.
- Optimize campaigns, pricing strategies, and user journeys based on analytics and insights.
- Ensure consistent execution across marketing channels — from strategy to messaging and delivery.
- Analyze user behavior, market trends, and competitor strategies to uncover opportunities.
- Lead process improvements to make growth operations efficient, repeatable, and data-driven.
- Collaborate with product, marketing, and design teams to implement high-impact features.
- Build, mentor, and scale a team as initiatives grow.
- Document strategies, campaigns, and outcomes clearly to ensure transparency and alignment.
Requirements
- Proven experience in growth, monetization, or as a CMO/marketing lead.
- At least 4 years in a comparable business environment (app experience and performance marketing a plus).
- Strong analytical skills in pricing, conversion optimization, and ROI-focused campaign management.
- Experience planning, executing, and optimizing multi-channel marketing campaigns.
- Communicate effectively in English (German or Russian a plus).
Benefits
- Full ownership of growth initiatives with direct, measurable impact.
- Challenging, high-responsibility role with creative freedom.
- Flat hierarchies and close collaboration with the CEO.
- Permanent remote work with flexible scheduling.
- Exciting tasks, steep learning curves, and the ability to shape the future of Arise.
- Competitive compensation and paid annual leave.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth strategymonetizationacquisition campaignsactivation campaignsretention campaignsupsell campaignscampaign optimizationpricing strategiesanalyticsperformance marketing
Soft skills
leadershipcollaborationcommunicationanalytical skillsprocess improvementteam buildingdocumentationstrategic thinkingdata-driven decision makingtransparency
