Growth Marketing Lead
Doist
Senior Growth Marketing Manager
Studyflix
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇩🇪 Germany
Visit company websiteJob Level
Senior
About the role
- Design and management of social media and influencer campaigns — from creator partnerships to viral content formats
- Responsibility for building, managing and optimizing paid campaigns (Meta, TikTok, YouTube, Google, etc.)
- Further development of our CRM and retention marketing (email, push, in-app communication) to increase engagement and lifetime value
- Identification and testing of new growth levers and acquisition channels (e.g., partnerships, UGC, community approaches)
- Close collaboration with content, product and data teams to develop integrated growth initiatives
- Analysis of performance KPIs and development of concrete recommendations for action
Requirements
- At least 4 years of relevant experience in growth or performance marketing, ideally in a B2C or EdTech environment
- Proven success in setting up and scaling campaigns across paid social, search and influencer marketing
- Strong understanding of social media trends, creator ecosystems and data-driven content strategies
- Confident user of tools such as GA4, Meta Ads Manager, TikTok Ads, HubSpot, Looker Studio or comparable platforms
- Analytical strength combined with creativity, a willingness to experiment and a hands-on mentality
- Excellent communication skills and enjoyment of cross-functional collaboration
- Independent, structured working style and high execution speed
- Excellent German language skills (minimum C2 level)
Benefits
- 100% remote option and flexible working hours
- Fun team events, free coffee, fruit and snacks, and cute office dogs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketingperformance marketingpaid campaignssocial media marketinginfluencer marketingCRM developmentretention marketingdata analysisKPI analysiscontent strategy
Soft skills
analytical strengthcreativitywillingness to experimenthands-on mentalityexcellent communicationcross-functional collaborationindependent working stylestructured working stylehigh execution speed
