Growth Marketing

• Design and management of social media and influencer campaigns — from creator partnerships to viral content formats
• Responsibility for building, managing and optimizing paid campaigns (Meta, TikTok, YouTube, Google, etc.)
• Further development of our CRM and retention marketing (email, push, in-app communication) to increase engagement and lifetime value
• Identification and testing of new growth levers and acquisition channels (e.g., partnerships, UGC, community approaches)
• Close collaboration with content, product and data teams to develop integrated growth initiatives
• Analysis of performance KPIs and development of concrete recommendations for action

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