Cognota

Director of Growth Marketing

Cognota

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$140,000 - CA$180,000 per year

Job Level

Lead

About the role

  • Development and execution of an integrated demand strategy across paid media, SEO, digital content, lifecycle, events, partnerships, and ABM
  • Orchestration of predictable pipeline creation across go-to-market channels
  • Prioritization of programs for ROI/ROAS, optimizing and shifting spend dynamically, while using data to double down on what works
  • Optimization of the use of AI-powered tools and modern marketing tech to increase speed, personalization, and efficiency across the funnel
  • Segmentation of audiences to drive message-market fit across corporate L&D, Talent and HR buyers
  • Continually refinement of the buyer journey based on behavioral data, experimentation, and real-time signals
  • Manage lead acquisition, nurturing, and handoff to sales, including close collaboration with SDRs and AEs
  • Work cross functionally with sales and customer success to nurture and drive campaigns that accelerate existing opportunities, and drive expansion within the customer base
  • Build dashboards that bring clarity to pipeline performance, CAC efficiency, funnel conversion, and channel ROI (Salesforce, HubSpot, attribution tools)
  • Drive ongoing experiments across website, landing pages, and other touchpoints
  • Guide a small, high-performing marketing team while remaining hands-on
  • Partner cross-functionally with sales, product and other teams to ensure alignment on targets, messaging, and programs
  • Infuse a culture of experimentation, speed, and iteration, always pushing for “better than yesterday.”

Requirements

  • 8+ years in B2B SaaS marketing with deep experience in demand generation, growth marketing, or acquisition, in startup or scale-up environments
  • Demonstrated success owning pipeline targets and building demand engines from early stage through growth
  • Hands-on proficiency with digital channels, paid search/social, SEO, email, lifecycle, events, and website optimization
  • Extensive experience and curiosity working with AI solutions to work more efficiently and find new, differentiated ways to build pipeline
  • Strong quantitative skills with comfort in Salesforce, HubSpot, and analytics/attribution tools
  • Experience leading small teams while remaining a practitioner
  • Ability to move quickly, iterate often, and make smart decisions with incomplete information
  • Experience in HRTech, L&D, or adjacent industries is a bonus
Benefits
  • Competitive compensation including stock options
  • Remote-first environment with flexibility
  • Medical, dental, and extended health coverage from day one
  • Unlimited vacation + monthly “You Days”
  • Birthday PTO
  • A collaborative, values-driven culture that believes in transparency, continuous improvement, and enjoying the journey
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingacquisitionpipeline managementdigital marketingSEOemail marketingwebsite optimizationAI solutionsdata analysis
Soft Skills
leadershipcollaborationquantitative skillsdecision makingexperimentationiterationadaptabilitycommunicationstrategic thinkingproblem solving