Senior Product Marketing Manager
CODEPATH LIMITED
full-time
Posted on:
Location Type: Remote
Location: California • Massachusetts • United States
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Salary
💰 $110,000 - $150,000 per year
Job Level
About the role
- Build and execute the core product marketing foundation for our earned revenue offerings
- Serve as the bridge between Product, Revenue, and external stakeholders, translating product strategy, internal documentation, and market insight into clear, compelling materials
- Responsible for building the systems, messaging, and collateral needed to support revenue goals
- Lead the development of clear, consistent positioning and messaging for CodePath’s earned revenue products and programs
- Partner with Product and Revenue to shape go-to-market strategy, incorporating market insights, partner feedback, and organizational priorities
- Define and execute go-to-market plans, including target audiences, launch goals, success metrics, messaging, enablement, and launch coordination
- Serve as the voice of the partner and market by gathering and synthesizing insights from partner conversations, revenue teams, and market research
- Analyze the broader ecosystem of computer science education and workforce development to understand how CodePath fits within the market
Requirements
- 6+ years of experience in Product Marketing or closely related B2B roles
- Experience working in multi-stakeholder, partner-led environments (e.g., education, workforce, enterprise)
- Proven ownership of positioning, GTM strategy, and enablement
- Strong cross-functional collaboration and influence skills
- Excellent written and verbal communication skills
- Comfort operating in a mission-driven, evolving organization
- Strong understanding of AI concepts, trends, and applications
- Experience in EdTech, workforce development, or B2B2C models (Preferred)
- Familiarity with higher education and/or employer partnership cycles (Preferred)
- Experience translating outcomes or impact data into compelling narratives (Preferred)
- Experience mentoring or guiding product marketing efforts (Preferred)
- Experience building or evolving product marketing foundations in an early-stage or scaling organization (Preferred)
- Familiarity with content creation tools (e.g., Canva) is a plus (Preferred)
Benefits
- Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program
- Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection
- Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2)
- Professional Growth: $1,000 annual professional development stipend and home office setup support
- Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt
- Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market strategypositioningenablementmarket researchdata analysiscontent creation
Soft Skills
cross-functional collaborationinfluence skillswritten communicationverbal communicationmentoringguiding