Codat

Demand Generation and ABM Manager

Codat

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $145,000 - $185,000 per year

About the role

  • Develop and execute a full-funnel demand generation strategy for our Spend Insights product (and future commercial bank insights products)
  • Design and manage ABM and PBM campaigns targeting key accounts and decision makers at the top 50 North American Commercial Banks
  • Partner with sales to define ideal customer profiles (ICPs), account lists, and personalized plays
  • Implement lead scoring, segmentation, and nurturing to move prospects efficiently down the funnel
  • Run LinkedIn Ads, Google Ads, and retargeting campaigns to generate pipeline.
  • Test and scale performance marketing programs across channels.
  • Build email and nurture campaigns to engage leads and re-activate cold opportunities.
  • Analyze channel performance, experiment with new tactics, and optimize for ROI.
  • Partner closely with the sales team to ensure seamless lead follow-up and attribution.
  • Own marketing technology setup, reporting, and data hygiene (e.g., Hubspot).
  • Build and maintain marketing dashboards to track pipeline impact and campaign effectiveness.
  • Own planning and execution of ToF events (digital and in-person), including logistics, audience acquisition, promotion, and follow-up workflow.
  • Collaborate with Sales to ensure events activations align with pipeline goals and account needs

Requirements

  • 4+ years of experience in B2B SaaS marketing, ideally with a focus on demand generation or ABM/PBM.
  • Proven ability to design and execute multi-channel marketing campaigns that drive pipeline and revenue.
  • Hands-on experience with HubSpot (or similar CRM/automation tools)
  • Deep familiarity with paid media, content strategy, and email automation
  • Strong analytical mindset — comfortable with data, dashboards, and optimization loops
  • Great attention to detail and strong organization and planning skills
  • Excellent communication skills and ability to collaborate cross-functionally
  • Event management/marketing experience is a plus
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationABMPBMlead scoringsegmentationnurturingperformance marketingemail automationmulti-channel marketingdata analysis
Soft Skills
analytical mindsetattention to detailorganizationplanningcommunicationcollaboration