Codat

Manager

• Develop and execute a full-funnel demand generation strategy for our Spend Insights product (and future commercial bank insights products)
• Design and manage ABM and PBM campaigns targeting key accounts and decision makers at the top 50 North American Commercial Banks
• Partner with sales to define ideal customer profiles (ICPs), account lists, and personalized plays
• Implement lead scoring, segmentation, and nurturing to move prospects efficiently down the funnel
• Run LinkedIn Ads, Google Ads, and retargeting campaigns to generate pipeline.
• Test and scale performance marketing programs across channels.
• Build email and nurture campaigns to engage leads and re-activate cold opportunities.
• Analyze channel performance, experiment with new tactics, and optimize for ROI.
• Partner closely with the sales team to ensure seamless lead follow-up and attribution.
• Own marketing technology setup, reporting, and data hygiene (e.g., Hubspot).
• Build and maintain marketing dashboards to track pipeline impact and campaign effectiveness.
• Own planning and execution of ToF events (digital and in-person), including logistics, audience acquisition, promotion, and follow-up workflow.
• Collaborate with Sales to ensure events activations align with pipeline goals and account needs

Demand Generation and ABM Manager