Coats

Marketing

• The Marketing Manager supports the Head of Marketing in delivering the marketing strategy and plan to target commercial growth globally for Coats
• Track campaign performance, set KPIs, manage day to day budget of campaign spend and review the ROI to inform Principal Accountabilities and Key Activities
• Develop/execute global marketing strategies with the Global Head of Marketing to boost Coats brand awareness and leads.
• Identify industry trends, technological advancements, and market insights (e.g., consumer behavior, competitive landscape) to inform strategy updates.
• Analyze Industry Trends: Identify key market drivers and competitive dynamics.
• Monitor Competitors: Track strategies and product launches for benchmarking.
• Evaluate Consumer Behavior: Assess preferences and forecast demand.
• Provide Actionable Recommendations: Translate insights into business strategies.
• Assess Risks: Identify potential challenges and propose mitigation solutions.
• Lead product marketing initiatives, managing the development and execution of GTM (Go-to-Market) strategies for new product launches and market expansion.
• Drive product positioning, messaging, and competitive analysis to ensure successful market entry and adoption.
• Lead the creation and distribution of high-quality content across social media and email marketing platforms.
• Manage social media campaigns to engage audiences, build brand loyalty, and drive traffic.
• Oversee email marketing initiatives, including list segmentation, personalized messaging, and performance tracking.
• Plan and execute global exhibition and event strategies to showcase Coats products and innovations.
• Coordinate booth design, interactive experiences, and live demonstrations to engage attendees and generate leads.
• Collaborate with sales and product teams to ensure event success and alignment with business objectives.
• Track and analyze key performance metrics (e.g., CTR, open rates, conversion rates) across all marketing campaigns.
• Produce regular performance reports to evaluate campaign effectiveness and guide strategic adjustments.
• Use data insights to optimize future campaigns and enhance overall marketing ROI.

Global Marketing Manager

Mechanical Engineer

• The technician's responsibilities include repairing and servicing systems, diagnosing problems and troubleshooting equipment, running tests and completing reports, updating and improving existing systems, and repairing or replacing faulty equipment.
• To ensure all Customer’s EHS policies are proactively implemented and supported including good housekeeping and ergonomics

QA Engineer

• Audit FIN – DH operation and keep strictly follow SOP
• Verify FIN – DH machine parameter setting meet the requirements/specification
• Keep follow SAP inspection instruction timely, fully
• Conduct tests on samples for trial and create testing reports
• Analyze competitor thread and introduce corresponding Coats thread
• Check the waste thread classification before selling

Quality Tester

Customer Support

• Provide first line support to customers on their day-to-day general enquiries on products and service
• Proactively explore customer needs and pain points through daily interactions and coordinate with the Commercial team to maximise sales leads and opportunities through internal collaboration tools
• Maximise "Sell What We Have" and manage customer enquiries on stock availability check and requests for urgent delivery by offering alternative items available in stock to customers
• Administer customer orders by coordinating with internal functional teams to strive for meeting customer requests accurately and promptly in compliance to internal policies and best practices.
• Enter orders into SAP and communicate ETD with customers (for customers who do not use eCommerce platform)
• Manage to revise or cancel orders as per customer’s requests and corresponding company policies and good practices
• Monitor and track orders to ensure they are processed successfully internally to meet customer delivery requirement.
• Communicate proactively, accurately and timely to customers when orders are not processed successfully or fail to deliver as per customer’s requests due to customer issues or internal reasons.
• Coordinate with internal functional teams (Commercial, Sales Support, Planning, Supply Chain, Warehouse etc…) and external parties (forwarders, courier companies, customs etc…) for delivery arrangement including proforma invoice, shipping instruction and corresponding documents.
• Enter sample/DTM request into online sampling platform and communicate ETD with customers (for customers who do not use online sampling platform)
• Be the process owner of customer complaint management to ensure complaints are received, registered, communicated, escalated (when needed), resolved and closed in efficient, empathetic and accurate manner
• Actively promote products and services to customers to increase sales
• Identify potential opportunities for further share growth with existing customers

Customer Service Representative

Account Manager

• Manage, grow, and deliver profitable business results in the assigned territory in alignment with annual and monthly sales plans.
• Identify new business opportunities, market gaps, and potential customer segments to expand market share.
• Develop strategic action plans to achieve revenue, volume, and profitability targets.
• Build and strengthen business relationships with existing and prospective customers to ensure long-term engagement and customer loyalty.
• Maintain regular customer visits, reviews, and business discussions to ensure alignment with customer expectations and industry developments.
• Serve as a single point of contact for key accounts, coordinating with internal teams to ensure timely and accurate execution of orders, service requests, product delivery, and production-related requirements.
• Manage urgencies, escalations, and service challenges with speed and professionalism to ensure maximum customer satisfaction.
• Work closely with Customer Service, Supply Chain, Logistics, Manufacturing, Quality, and Finance teams to ensure same-day resolution, smooth process flow, and high service standards.
• Ensure order fulfillment KPIs are met consistently while maintaining cost efficiency.
• Monitor customer outstanding balances, ensuring timely follow-up with Customer Service and Finance teams for reconciliation.
• Manage the credit cycle in line with company policies and mitigate risks related to overdue and bad debts.
• Continuously gather competitive intelligence, including pricing trends, competitor activities, product innovations, and customer feedback.
• Prepare and present analysis to internal stakeholders to support strategic decision-making and market planning.
• Coordinate with regional and global Coats teams to grow business with local and international buyers and global sourcing brands.
• Jointly plan business opportunities that align with global brand strategies, category development, and buyer expectations.
• Lead, guide, and develop the reporting team to enhance capability, performance, and future talent pipeline.

Territory Manager – Sales

Human Resources

• Act as the primary HR liaison for Union representatives (Bands 08 & 09); facilitate negotiations and align meeting minutes to maintain industrial peace.
• Ensure 100% adherence to labor laws and ethical codes; manage legal consultations and represent the company in labor-related audits.
• Analyze absenteeism and 'No-pay' trends to provide actionable insights to management for improving workforce productivity.
• Execute end-to-end recruitment via SuccessFactors, manage hSenid attendance profiles, and maintain accurate personal files.
• Conduct formal inquiries, manage grievance handling, and execute disciplinary measures in line with company policy.
• Oversee daily OT, shift allowances, and leave adjustments; perform 'Maker-Checker' audits on payroll reports to ensure accuracy.
• Secure night shift approvals for female workers and ensure bi-annual signing of the Code of Ethics.
• Execute specialized onboarding plans for manufacturing hires to ensure fast integration and cultural alignment.
• Coordinate and facilitate training sessions on company policies and ethics for both permanent and service-provider employees.
• Serve as an approachable 'floor-based' HR presence to coach workers on grievance procedures and professional conduct.

Human Resources Officer

• Responsible for optimising the post-go live customer relationship
• Serve as the primary point of contact for the customer
• Facilitate communication and collaboration of all delivery and support teams
• Ensure a smooth and positive customer experience
• Take responsibility to ensure yearly objectives defined by customer are met
• Work with several key customer accounts and serves as a trusted advisor

Customer Services Manager

Director

• Conducting voice of the customer (VOC) and observational voice of the customer (OVOC) to understand existing and changing market needs
• Assessing and understanding the market trends and competitive environment
• Developing the business case(s) for new products, product extensions and product withdrawals
• Tracking overall product usage at feature and screen level
• Defining and communicating product requirements, including defining the minimum viable product (MVP) and then working with the Engineering Product Owner to understand time and resource impacts
• Clarifying prioritized target customer segments based on needs, willingness to pay and cost to serve criteria
• Building product value propositions and then working with sales to refine, based on customer feedback and response
• Coordinate product launch and product feature launches – ensuring solutions launch with commercial, marketing, pre-sales, engineering all in-sync
• Ensuring FRP is competitively priced and in alignment with the business goals
• Maintaining the non-software components to FRP, such as its business reviews, training manual, and customer documentation

Senior Product Director, Digital

Sales

• Achieve assigned monthly and annual sales targets within the designated territory.
• Support identification of new customers, market segments, and growth opportunities.
• Execute action plans to drive revenue, volume, and profitability objectives.
• Build and maintain strong working relationships with existing and prospective customers.
• Conduct regular customer visits and follow-ups to ensure alignment with customer expectations.
• Support key account management through effective coordination of orders and services.
• Coordinate with internal teams to ensure smooth order execution, production planning, and delivery.
• Handle routine customer issues and service requests and escalate as required.
• Collaborate with Customer Service, Supply Chain, Manufacturing, Quality, Logistics, and Finance teams to ensure timely issue resolution.
• Support achievement of order fulfillment KPIs while maintaining process efficiency.
• Monitor customer outstanding balances and follow up for timely reconciliation.
• Support adherence to company credit policies to minimize financial risk.
• Gather market intelligence on competitors, pricing, customer feedback, and product trends.
• Prepare and share basic sales reports and updates with internal stakeholders.
• Support collaboration with local and global account teams to execute aligned business development plans.

Sales Executive

• Analyze Sales & Global Accounts data to identify trends, risks, and growth opportunities across markets and product segments.
• Convert complex data into clear, actionable insights aligned with Coats’ commercial priorities.
• Provide regular performance analysis to support leadership reviews and business planning.
• Design, develop, and maintain interactive Power BI dashboards for key commercial KPIs (sales, margin, pricing, customer performance).
• Ensure data accuracy, consistency, and governance in reporting outputs.
• Automate recurring reports to improve efficiency and enable self-service analytics across teams.
• Partner with Sales & Global Accounts teams and provide analytical inputs to maximize profitability and customer value.
• Track sales performance against targets and budgets, highlighting variances and root causes.
• Identify opportunities to improve revenue, margin, and market share through data-led recommendations.
• Support commercial initiatives aimed at improving customer mix and product profitability.
• Identify opportunities to streamline commercial and reporting processes using data, tools, and technology.
• Drive continuous improvement in analytics workflows and reporting efficiency.

Associate Manager – Business Analytics, Sales

Business Development Rep

• Conduct market research to identify potential customer segments, understand their needs and preferences, and tailor acquisition efforts accordingly.
• Generate high-quality leads through effective lead generation techniques.
• Build and maintain a strong pipeline of qualified leads through networking, referrals, and digital outreach.
• Optimize conversion funnels to maximize the conversion rate of acquired leads to customers.
• Stay informed about industry trends, competitor strategies, and emerging technologies to maintain a competitive edge in customer acquisition.
• Collaborate closely with the sales team and business development team to ensure smooth handoff and alignment of customer acquisition efforts with sales objectives.
• Track KPIs and prepare regular reports for the leadership team.

Senior Executive, Business Development

Analyst

• To ensure the continuous improvement process is supported by the units to deliver sustainable and increased productivity.
• Drive and support Kaizen and continuous improvement activities on the shop floor.
• Identify waste and improve processes using Lean and IE tools.
• Analyse key performance data (productivity, efficiency, OTIF, WIP) to support decisions.
• Improve workflows, layouts, and manpower utilization.
• Support problem solving and root cause analysis to close performance gaps.
• Ensure improvements follow safety standards and standard work.
• Lead and support Kaizen initiatives to improve efficiency, quality, safety, and cost.
• Identify waste and improvement opportunities using Lean tools (VSM, 5S/6S, Standard Work, SMED, etc.).
• Facilitate continuous improvement workshops and cross-functional improvement projects.
• Analyse workflows and layouts to optimize manpower utilization, space, and material flow.
• Analyse operational KPIs including productivity, OTIF, efficiency, and WIP.
• Prepare performance reports and dashboards for management review.
• Support root cause analysis and development of corrective and preventive actions.
• Use data and analysis to support decision-making and improvement actions.
• Engage operators and supervisors in improvement activities and Kaizen events.
• Provide CI coaching and guidance to shopfloor teams.
• Promote and reinforce a strong safety culture within all improvement initiatives.

Analyst, Industrial Engineer – CIP

• Evaluate the market landscape to identify the potential customers to target and new business channels entering the market.
• Gather information on the competitive landscape to determine the priority opportunities
• Call on trading agents to gather intelligence and identify new business opportunities
• Active customer prospecting and acquisition of profitable new business
• Analyse market trends and data to identify growth opportunities
• Build and develop personal network including LinkedIn and participate in professional organizations to build expert status to enable introductory meetings with new vendors
• Collaborate with Marketing/Technical teams to leverage digital sales opportunities to target and communicate with potential prospects.
• Collaborate in the development of and implementation of marketing & technical presentations needed for prospect sales meetings
• Build contact map to create new business opportunities and improve prospect conversion rates
• Develop and coach the business development team in accordance with competency profiles and aligned to the Commercial Academy Training programmes
• Build capability and consistency of the team by training and developing and providing coordination to the relevant stakeholder of GA, Technical services, Customer service and O2C team.
• Encourage and engage the Business Development team to develop a growth mindset based on proactive actions to enhance performance and improve results.
• Drive engagement, motivation and recognition within the team to build accountability to achieve their goals.
• Actively support and promote the Commercial Academy training modules with their sales team to build a consistent way of working aligned to the overall sales capability development plan.

Manager, Business Development

• Lead the Apparel commercial agenda in Indonesia, driving sustainable revenue and margin growth while building a high‑performing commercial team through people development and commercial excellence
• Shape and execute market‑relevant strategies, strengthen customer value creation, and ensure commercial excellence across sales, technical service, and customer operations
• Partner with the Managing Director to deliver long‑term business growth aligned with Coats’ strategic priorities.
• Set and execute the national Apparel commercial strategy to ensure growth, profitability, and competitiveness.
• Translate global strategic direction and key account programs into strong local execution.
• Assess market, customer, and competitive dynamics to identify growth opportunities and shape strategic interventions.
• Deliver annual revenue, gross margin, and EBIT targets. Govern pricing discipline, product‑mix optimization, and margin improvement.
• Build and maintain strategic relationships with brands, vendors, and key accounts. Champion Voice of the Customer, ensuring insights drive improved experience and long‑term loyalty.
• Optimize go‑to‑market with the right value proposition for the right segment, ensure agility and competitiveness.