Sales Officer

Coats

Sales Officer role at Coats, focusing on business development and sales operations in the textile industry. Engaging customers, driving sales targets, and managing market strategies with internal teams.

Posted 5/27/2026full-timeTirupur • 🇮🇳 IndiaMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

salescross sellingupsellingmarket analysiscredit managementreportingbusiness strategy implementationdigital adoptioncustomer relationship managementforecasting

Soft Skills

communicationanalytical skillscustomer focuscollaborationinnovationstakeholder engagementteam managementproblem solvingstrategic thinkingrelationship building

Tools & Technologies

sales toolsmarketing materialreporting tools

Industry Keywords

business interestsmarketplacesales targetsdealer ROIproduct rangetechnical seminarsmarket activitiescustomer business projectionsmarket visitskey market intelligence

About the role

Key responsibilities & impact

Strengthening the Company’s Business interests in the Marketplace
Form the vital link between the Company and Customers
Driving sales and collection target for his zones from his team
Identifying the overall potential for the territory
Selling the entire product range
Identifying cross selling / upselling opportunities at both direct and indirect accounts
Innovative customer focussed offerings to gain customer / market share
Understanding market operating prices as well as dealer ROI / margin structure
Collaborating internally with Global and domestic account team to grow business
Timely collection of dues
Monitoring overdues and streamlining the accounts
Ledger review with the team
Optimise the credit limits and adhoc requests
Periodic updates and reports on the market activities to the branch manager
Implementing the business strategy of the company
Driving digital adoption at customers and sales force
Technical Seminars and customer connects to reinforce Coats brand
Liaising with technical team for right product offerings and upgradation.
Using sales tools and report for regular analysis
Effective utilization of the marketing and promotional material
Managing customer relationships with key stakeholders
Engaging with customers with new product and service offering
Providing customers with a much higher level of technical & commercial competence
Understanding short and long term customer business projections
Minimum 15 to 20 days of market visits
Engagement with senior and mid level management of the customers
Forecasting and periodic sales planning aligned with key market intelligence and branch objectives

Requirements

What you’ll need

Any Graduate with Sales experience
Good Communication
Good Analytical skills

Benefits

Comp & perks

Professional development opportunities