Technical Product Marketing Manager, Media & Entertainment
Coactive AI
full-time
Posted on:
Location Type: Hybrid
Location: San Jose • California • United States
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Salary
💰 $160,000 - $200,000 per year
About the role
- Leverage your expertise in Media and Entertainment workflows, challenges, and buying motivations to create compelling collateral and communications.
- Engage directly with customers to understand how AI-powered capabilities deliver value for content and advertising-driven use cases.
- Translate customer insights and market trends into differentiated messaging, positioning, and narratives.
- Ensure that Coactive is abreast of the latest competitive developments and is well positioned to succeed in a rapidly changing market.
- Help to drive product positioning, value propositions, and messaging across key personas and use cases.
- Clearly articulate technical capabilities (AI, multimodal models, data pipelines, content and advertising workflows) in a way that resonates with both technical and business audiences.
- Create compelling product narratives that connect features to outcomes and ROI.
- Influence product strategy by providing market-backed insights and feedback to Product Management and Engineering.
- Lead GTM strategy for new product launches, from alpha and beta to GA. Influence the direction of demand generation campaigns.
- Partner with Product Management to drive launch readiness, compelling customer narratives, and product collateral.
- Enable Sales and Customer Success with training, pitch decks, demos, battlecards, FAQs, and technical enablement.
- Help design and manage beta and early-access programs to build champions and gather actionable feedback.
- Translate complex AI concepts (computer vision, NLP, multimodal learning) into simple, credible, and differentiated stories.
- Collaborate with Solutions and Sales Engineering to ensure demos and proof points align with real customer value.
- Create compelling, high level demos or explainer videos that can drive inbound interest.
Requirements
- 7+ years of experience in Product Marketing, Technical Product Marketing, or a similar role in high-growth or early-stage enterprise software companies.
- Bachelor’s degree, with some technical coursework (computer science, statistics, etc.) or a STEM degree.
- MBA preferred, but not required.
- Proven experience launching and scaling enterprise, data, or AI-powered software products.
- Strong technical fluency in AI/ML concepts, including computer vision, NLP, and multimodal systems.
- Experience in media and entertainment, particularly with content operations, adtech, and/or programmatic advertising workflows.
- Experience working closely with Product and Engineering teams on roadmap alignment and launches.
- Ability to communicate complex ideas clearly to diverse audiences: technical, commercial, and executive.
- Deep experience enabling sales teams with effective presentations, demos, explainer videos, whitepapers, etc.
- Bias for action, comfort with ambiguity, and a customer-first mindset.
Benefits
- Equity grants.
- 100% medical, dental, and vision coverage for you.
- Partial coverage for dependents.
- Flexible PTO.
- Social events including book clubs, happy hours, hiking, board games, and Mario Kart.
- A supportive environment where we don’t just build products—we develop people.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
AImachine learningcomputer visionnatural language processingmultimodal systemsdata pipelinesproduct marketingtechnical product marketingenterprise softwareprogrammatic advertising
Soft Skills
communicationcollaborationinfluencecustomer-first mindsetability to simplify complex ideasbias for actioncomfort with ambiguitytrainingstorytellingfeedback gathering
Certifications
Bachelor’s degreeSTEM degreeMBA