Coactive AI

Product Marketing

• Leverage your expertise in Media and Entertainment workflows, challenges, and buying motivations to create compelling collateral and communications.
• Engage directly with customers to understand how AI-powered capabilities deliver value for content and advertising-driven use cases.
• Translate customer insights and market trends into differentiated messaging, positioning, and narratives.
• Ensure that Coactive is abreast of the latest competitive developments and is well positioned to succeed in a rapidly changing market.
• Help to drive product positioning, value propositions, and messaging across key personas and use cases.
• Clearly articulate technical capabilities (AI, multimodal models, data pipelines, content and advertising workflows) in a way that resonates with both technical and business audiences.
• Create compelling product narratives that connect features to outcomes and ROI.
• Influence product strategy by providing market-backed insights and feedback to Product Management and Engineering.
• Lead GTM strategy for new product launches, from alpha and beta to GA. Influence the direction of demand generation campaigns.
• Partner with Product Management to drive launch readiness, compelling customer narratives, and product collateral.
• Enable Sales and Customer Success with training, pitch decks, demos, battlecards, FAQs, and technical enablement.
• Help design and manage beta and early-access programs to build champions and gather actionable feedback.
• Translate complex AI concepts (computer vision, NLP, multimodal learning) into simple, credible, and differentiated stories.
• Collaborate with Solutions and Sales Engineering to ensure demos and proof points align with real customer value.
• Create compelling, high level demos or explainer videos that can drive inbound interest.

Technical Product Marketing Manager, Media & Entertainment