Interact with and analyze data from various sources and platforms relevant to Marketing (e.g., campaign automation, CRM, data warehouse, CDP, LMS/CMS, 3rd party data, social listening)
Translate data into actionable insights and recommendations that help to drive business outcomes
Collaborate with various teams and stakeholders to define and refine measurement and evaluation strategies for Marketing activities
Analyze website content engagement metrics and campaign ROI to identify top-performing assets and optimize messaging strategies for increased conversion and engagement
Evaluate learning path architecture and training/enablement content engagement to ensure they are driving targeted business outcomes and learner success
Analyze social listening data to understand audience sentiment, identify trends, and inform marketing strategies and content creation
Implement and maintain event tracking using analytics tools, ensuring data accuracy and completeness
Develop and maintain reports and dashboards
Help ensure the health of multiple databases during platform implementations, migrations, etc. by developing and implementing data quality checks and monitoring processes

Requirements

8+ years of experience in marketing analytics or a closely related role focused on data-driven decision making
Master’s degree in a relevant field (e.g., Marketing, Business Analytics, Statistics, Economics) or equivalent demonstrable experience and a strong portfolio of data-driven marketing analysis
Proficiency in the usage, configuration, and management of data visualization and reporting tools (e.g., Tableau, Power BI, Looker Studio)
Proficiency in analytics tools (e.g., GA4, Adobe Analytics, etc.)
Proficiency in tag management systems (e.g., Google Tag Manager, etc.)
Proficiency in data querying and manipulation tools (e.g., SQL)
Strong proficiency in Google Suite and Microsoft Office
Statistical knowledge (e.g., understanding of statistical significance, correlation vs. causation, etc.)

Benefits

Professional development opportunities
Health insurance
Retirement plans

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing analyticsdata-driven decision makingdata visualizationreporting toolsanalytics toolstag management systemsdata queryingdata manipulationstatistical knowledge

Soft Skills

collaborationcommunicationanalytical thinkingproblem-solving