Clio Snacks

Marketing

• Integrated Marketing Strategy, Development and Management
• Work alongside the SVP of Marketing and Sr Brand Manager to develop integrated marketing communication plans that support total brand marketing strategy and objectives.
• Quarterback the integrated campaign process from brief to execution to post-campaign analysis, ensuring work is strategically sharp, creatively cohesive, on time, and measurable.
• Lead team of two plus agency partners in development, execution and promotion of high-quality, on-brand paid advertising, partnerships, PR, influencer, social media, email/sms, website and ambassadors programming to drive brand awareness & customer acquisition.
• Establish campaign KPIs, measurement plans, and performance learnings, continuously testing and improve campaigns by optimizing audience, channel, timing, message, offer, etc.
• Continuously develop, manage and optimize integrated marketing budget as plans evolve.
• PR, Partnerships & Cultural Relevance
• Partner with communications agency and internal stakeholders to develop earned media strategies that build brand awareness, credibility, and cultural relevance.
• Identify press-worthy brand moments, company stories, trend angles and consumer insights that can generate earned media coverage.
• Support development of press materials, messaging, product seeding strategies, media mailers, event concepts, and spokesperson opportunities.
• Track PR performance and translate earned media results into clear learnings, opportunities, and recommendations.
• Social, Influencer, Ambassador and Community Oversight
• Support team members in fostering brand love through targeted, one-on-one consumer interactions across social, influencer and consumer conversation management.
• Amplifying this brand love through strategic loyalty tactics, including our consumer ambassador program (Clio Cravings Club) and college and university initiatives.
• Guide consumer response, ensuring timely, empathetic, and on-brand interactions that strengthen consumer relationships.
• Website, E-Commerce, Email/SMS Liaison
• Partner with agency/contractor to support strategies that drive ecommerce traffic, product trial, conversion, repeat and loyalty.
• Serve as the internal marketing liaison for website, ecommerce and email/SMS content, ensuring all efforts align with brand and key priorities.
• Thought Leadership/Team Management
• Create breakthrough ideas to make our marketing communications stand out in a crowded, digital world.
• Seek out and evaluate new business opportunities, tools and platforms to optimize marketing initiatives and ROI.
• Identify and manage the correct external partners (agencies and freelancers, technology companies, etc.) to bring about flawless execution and negotiate contracts and deals where appropriate.
• Spearhead events and partnership strategy and execution.
• Develop, coach and mentor direct report(s).

Senior Manager, Integrated Marketing

Community Manager

• Support the Clio Snacks Marketing Team in growing and engaging our brand community across social media and ambassador channels
• Focus on creating social media content and fostering two-way conversations with our audience
• Assist the broader marketing team as needed
• Create engaging content for Clio Snacks TikTok, Instagram, and YouTube
• Monitor social platforms daily and respond to comments, tags, and direct messages in Clio’s brand voice
• Drive outbound engagement by actively connecting with other brands, creators, and communities
• Support community growth by identifying new engagement opportunities
• Manage Clio’s brand ambassador program through active engagement in ambassador chats
• Contribute creative ideas to enhance and evolve Clio’s ambassador program

Senior Manager, Integrated Marketing

Community Marketing Intern