Senior Manager, Integrated Marketing

Clio Snacks

Senior Manager of Integrated Marketing leading development and execution of consumer marketing campaigns at Clio Snacks. Overseeing PR, social media, and partnership strategies for brand growth.

Posted 5/8/2026full-timePiscataway • New Jersey • 🇺🇸 United StatesSenior💰 $130,000 per yearWebsite

About the role

Key responsibilities & impact

Integrated Marketing Strategy, Development and Management
Work alongside the SVP of Marketing and Sr Brand Manager to develop integrated marketing communication plans that support total brand marketing strategy and objectives.
Quarterback the integrated campaign process from brief to execution to post-campaign analysis, ensuring work is strategically sharp, creatively cohesive, on time, and measurable.
Lead team of two plus agency partners in development, execution and promotion of high-quality, on-brand paid advertising, partnerships, PR, influencer, social media, email/sms, website and ambassadors programming to drive brand awareness & customer acquisition.
Establish campaign KPIs, measurement plans, and performance learnings, continuously testing and improve campaigns by optimizing audience, channel, timing, message, offer, etc.
Continuously develop, manage and optimize integrated marketing budget as plans evolve.
PR, Partnerships & Cultural Relevance
Partner with communications agency and internal stakeholders to develop earned media strategies that build brand awareness, credibility, and cultural relevance.
Identify press-worthy brand moments, company stories, trend angles and consumer insights that can generate earned media coverage.
Support development of press materials, messaging, product seeding strategies, media mailers, event concepts, and spokesperson opportunities.
Track PR performance and translate earned media results into clear learnings, opportunities, and recommendations.
Social, Influencer, Ambassador and Community Oversight
Support team members in fostering brand love through targeted, one-on-one consumer interactions across social, influencer and consumer conversation management.
Amplifying this brand love through strategic loyalty tactics, including our consumer ambassador program (Clio Cravings Club) and college and university initiatives.
Guide consumer response, ensuring timely, empathetic, and on-brand interactions that strengthen consumer relationships.
Website, E-Commerce, Email/SMS Liaison
Partner with agency/contractor to support strategies that drive ecommerce traffic, product trial, conversion, repeat and loyalty.
Serve as the internal marketing liaison for website, ecommerce and email/SMS content, ensuring all efforts align with brand and key priorities.
Thought Leadership/Team Management
Create breakthrough ideas to make our marketing communications stand out in a crowded, digital world.
Seek out and evaluate new business opportunities, tools and platforms to optimize marketing initiatives and ROI.
Identify and manage the correct external partners (agencies and freelancers, technology companies, etc.) to bring about flawless execution and negotiate contracts and deals where appropriate.
Spearhead events and partnership strategy and execution.
Develop, coach and mentor direct report(s).

Requirements

What you’ll need

Bachelor’s degree with 8+ years of experience, preferably in CPG, food & beverage, snacking, wellness, or high-growth consumer brands.
Proven experience leading integrated campaigns across paid, owned, earned, social, influencer, email/SMS, ecommerce, and partnerships.
Demonstrable experience managing direct reports, agencies, budgets, timelines, and integrated teams.
Strong creative judgment with experience developing briefs, campaign concepts, content plans, and brand communications.
Ready to take on high levels of responsibility and balance a broad range of initiatives.
Growth mindset / to be a self-starter motivated by strong desire to test, learn, and improve.
Empathy for our consumer and eagerness to collaborate and partner with the Clio team.

Benefits

Comp & perks

Competitive salary and benefits package
Medical, dental, vision, life insurances
Short-term disability
Long-term disability
401k
Paid time off
Tuition reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

integrated marketing strategycampaign managementKPI establishmentperformance measurementbudget managementearned media strategiescontent planningecommerce strategiesconsumer interaction managementevent strategy

Soft Skills

leadershipcreative judgmentcollaborationempathycoachingmentoringstrategic thinkingproblem-solvingcommunicationgrowth mindset