Clio - Cloud-Based Legal Technology

Director, Customer Marketing

Clio - Cloud-Based Legal Technology

full-time

Posted on:

Origin:  • 🇨🇦 Canada

Visit company website
✨ AI Apply
Manual Apply

Salary

💰 CA$160,000 - CA$240,000 per year

Job Level

Lead

Tech Stack

Cloud

About the role

  • Lead Clio’s customer marketing function in driving customer engagement, growth, and advocacy by: Managing a team of talented customer marketers in achieving success in their portfolios and making valuable contributions to their career objectives.
  • Driving cross-sell, upsell, and expansion strategy, structure, and approach.
  • Overseeing customer communication and lifecycle marketing strategy to ensure Clio provides high-value, high-quality outreach, every time.
  • Leading programming that educates and engages customers on best practices, growth opportunities, and answers to their most common challenges.
  • Overseeing advocacy marketing (referrals, reviews, case studies, testimonials, speakerships) to support new business development, sales, and retention.
  • Driving our audience segmentation, personalization, and automation strategy.
  • Partnering with cross-functional leaders in Marketing, CS, RevOps, MarOps, Customer Education, Sales, and across the business to build and align on initiatives that support Clio’s strategic priorities.
  • Deeply understanding our customers, developing insights on personas, user/buyer journeys, and ICPs, and educating the company.
  • Driving and reporting on key performance metrics and OKRs, budgets and ROI, short-term and long-term plans, strategy, and vision.

Requirements

  • You’re seasoned .
  • You’re an experienced people manager with 10+ years in leading complex customer marketing or applicable product marketing strategy, preferably in a B2B SaaS environment.
  • You’re a proven leader .
  • You’re skilled at leading high performing teams of 5+ people toward marketing and operational excellence.
  • You’re results-oriented .
  • You have a proven track record of raising the bar and know how to craft realistic but aggressive growth targets/plans tied to business objectives.
  • You’re a strategic yet tactical thinker .
  • You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design detailed solutions.
  • You’re intellectually curious .
  • You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes.
  • You’re organized, yet flexible .
  • You’re methodical in your approach to structuring work and prioritizing as new opportunities arise.
  • You have a bias toward action .
  • You’re energized by getting things done.
  • You’re collaborative.
  • You enjoy working together with your team and cross-functionally to drive stronger outcomes.
  • You’re creative .
  • You have a habit of thinking outside the box in your marketing approaches and coaching.
  • You’re a self-starter .
  • You’re intuitive, resourceful, and motivated to make things happen.