Senior Director, Inbound Marketing and Operations
Clio - Cloud-Based Legal Technology
contract
Posted on:
Location Type: Hybrid
Location: Vancouver • Canada
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Salary
💰 CA$191,000 - CA$286,400 per year
Job Level
About the role
- Drive the strategic direction of our global inbound marketing and marketing operations roadmap, including martech architecture, technology implementations, email marketing and nurturing strategy, website performance, and CRO strategy
- Own the end-to-end lead funnel in partnership with Growth Marketing and Revenue Operations, ensuring clear definitions, strong conversion performance, and seamless handoffs across the funnel
- Partner with Revenue Operations and Data Science to ensure comprehensive reporting and dashboards are in place to track key performance metrics, translating insights into clear recommendations and actions
- Own and evolve our attribution architecture and insights framework to support revenue-driven decision-making across marketing investment, while maintaining a holistic view of marketing’s role in growth
- Apply rigorous analysis and strategic analytics to identify key performance drivers, growth levers, and strategic opportunities that materially impact revenue outcomes
- Work closely with marketing leaders and channel owners to implement continuous optimizations and improvements based on performance data, experimentation results, and funnel insights
- Lead, mentor, and develop a high-performing inbound marketing and marketing operations team, fostering a culture of accountability, experimentation, and data-informed decision-making
Requirements
- 15+ years of experience in SaaS B2B marketing, with senior leadership experience across inbound marketing and marketing operations
- Proven track record of building and scaling inbound programs that drive measurable pipeline and revenue impact
- Deep expertise in inbound and lifecycle strategy, including email and nurture programs, digital strategy, website optimization, CRO, and funnel performance
- Strong experience owning marketing operations, analytics, and attribution, with the ability to translate data into clear, revenue-focused insights
- Hands-on familiarity with modern marketing technology stacks (marketing automation, CRM, analytics, and experimentation tools) and leading martech initiatives at scale
- Demonstrated ability to partner cross-functionally with Growth Marketing, Product Marketing, Revenue Operations, Data Science, and Sales
- Comfortable stepping into complex, fast-moving environments and driving clarity, alignment, and impact quickly.
Benefits
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
- $2000 annual counseling benefit
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
inbound marketingmarketing operationsemail marketingnurture programswebsite optimizationconversion rate optimization (CRO)analyticsattribution architecturestrategic analyticsperformance metrics
Soft Skills
leadershipmentoringaccountabilityexperimentationdata-informed decision-makingcross-functional collaborationstrategic thinkingadaptabilitycommunicationclarity