Working with the brand strategy director, make solid contributions to the evolution of Delinea’s social media presence on LinkedIn (our most important platform), YouTube, Reddit, and other channels
Help manage and promote a consistent brand persona, voice, and message across platforms that resonates with cybersecurity leaders
Drive awareness, engagement and community impact through bold storytelling, modern formats (videos, carousels, live, etc.), and creative campaigns
Support the creation of social-first content, including writing copy, designing posts (from templates and in Canva), and editing videos so they’re optimized for social
Collaborate with communications, marketing, design, demand gen, product marketing, and subject matter experts to co-create content that inspires, informs, and sparks conversation, guiding the broader team on social media best practices
Coordinate with key stakeholders to help manage the social media content calendar, ensuring a steady drumbeat of publishing, monitoring, and two-way engagement
Help drive adoption of the internal social media advocacy program that empowers employees to share industry and company news, culture, and thought leadership, arming them with best practices and resources for posting on their own platforms
Coordinate with HR to celebrate company culture, amplify employer brand, and showcase employee stories
Help establish a social listening program to support reputation management and community engagement
Coordinate with company subject matter experts to monitor for and determine responses to mentions about the company in online forums and public communities like Reddit, LinkedIn Groups, and other platforms
Track, measure, and report on KPIs including engagement, reach, share of voice, sentiment, website visits, and more
Use insights to inform continuously optimize content, campaigns, and community initiatives
Requirements
Bachelor degree in related field with a minimum of 2 years related experience or equivalent work experience in social media and community management, preferably in the B2B technology or cybersecurity sector
Demonstrated success promoting a consistent brand voice and persona on LinkedIn and other social platforms
Strong writing, editing, and storytelling skills
A track record of conceiving, developing, and executing creative campaigns
Experience with employee advocacy programs
Familiarity with community platforms like Reddit and how to engage authentically
Data-driven mindset with experience using analytics tools (Google, LinkedIn, Hootsuite, Sprout Social, etc.)
Ability to thrive in a fast-paced, global environment
A collaborative mindset and ability to work cross-functionally
Light design experience working with templates and/or Canva
Knowledge of AI tools to help scale the program a plus!
Benefits
Competitive salaries
Meaningful bonus program
Excellent benefits
Health care insurance
Pension/retirement matching
Comprehensive life insurance
Employee assistance program
Time off plans
Paid company holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media managementcontent creationcopywritingvideo editingdata analysiscampaign executionstorytellingcommunity managementemployee advocacybrand strategy
Soft skills
collaborationcreativitycommunicationadaptabilityorganizational skillsproblem-solvingattention to detailfast-paced environmentcross-functional teamworkstrategic thinking