Write, translate, and optimize news and commercial evergreen content for the Web3 and Blockchain industry, such as guides, tutorials, toplists, and product/service reviews
Collaborate with the SEO team to identify high-value keywords and incorporate them seamlessly into content
Conduct thorough research on Web3-related topics, ensuring content accuracy, relevance, and timeliness
Maintain high editorial standards by adhering to established style guides and quality benchmarks
Regularly update and improve existing content to maintain relevance and SEO performance
Monitor content performance using tools like Google Analytics and Search Console, adjusting strategies to improve traffic and engagement
Work closely with other departments to align content with broader marketing and business goals
Research, plan, and produce original Chinese-language content for Web3 topics, including news articles, evergreen guides, tutorials, and cryptocurrency presale projects
Translate and localise existing English content into Chinese, ensuring cultural and linguistic accuracy
Optimise all content for search engines, incorporating targeted keywords naturally and aligning with SEO best practices
Edit and proofread content to ensure grammatical accuracy, clarity, and consistency with the brand tone
Maintain and update published articles to ensure continued relevance, accuracy, and strong SEO performance
Track and analyse content performance metrics using Google Analytics, Google Search Console, and other reporting tools
Stay informed about trends, regulations, and developments in cryptocurrency and Web3 to inform content strategy
Requirements
Past experience in writing Crypto or Web3 content
Must be able to read and write fluently in both Traditional and Simplified Chinese
Must be able to collaborate with team members in English
Past experience working with affiliate sites and/or casino operator sites