Click Here Digital

SEO Marketing

• Develop and nurture relationships with key client accounts
• Conduct thorough analyses of clients’ websites and off-page listings
• Formulate short and long-term SEO strategies based on clients’ objectives
• Perform keyword research and build content strategies to increase client’s rankings and growth
• Manage website content to boost visibility and traffic
• Ensure seamless navigation for online traffic, driving conversions
• Monitor and analyze SEO performance using Google Analytics and Google Search Console
• Build off-page strategies that ensure consistency of brand across the internet
• Analyze the Technical health of a website and its code using proprietary tools
• Communicate SEO strategy effectively to the Account Manager and the client
• Discover SEO best practices, tips, and new ideas across different industries and train other SEOs on the team
• Collaborate with a dedicated SEO support team on increased client portfolio and ensure the quality of work is at highest level
• Collaborate with paid Search and social media analysts to develop strategies to bring down advertising costs
• Other duties may be assigned

SEO Strategist

Performance Marketing

• Lead the management and optimization of advanced paid search campaigns across platforms like Google Ads and Bing Ads
• Analyze performance metrics, implement optimizations, conduct A/B testing, and collaborate with account managers and clients to align campaigns with business goals
• Monitor Budget Pacing, Conversion Tracking, and Traffic Quality
• Generate regular reports to track campaign performance and communicate key findings
• Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive
• Facilitate Training for Associate Paid Search Analysts and Paid Search Analysts
• QA accounts for other members of the Paid Search Team

Senior Paid Search Analyst

Strategist

• Enforce performance-based outcomes within the fulfillment divisions for automotive clients on a global scale.
• Proactively audit accounts, identifying discrepancies in strategy and performance standards.
• Document, assign, and monitor progress towards solutions in a reasonable timeframe.
• Schedule and complete any fulfillment audits for Priority Watchlist accounts, ensuring all action items are completed.
• Work directly alongside the Operations Director to document and improve key performance metrics within the fulfillment divisions.
• Manage, audit, and improve the performance playbook per department.
• Conduct ongoing inspection and optimization of accounts.
• Ensure OEM benchmark adherence.
• Take ownership of OEM scorecards and department scorecards established by the company.
• Collaborate with analysts to troubleshoot performance issues for priority accounts.
• Communicate monthly portfolio performance to relevant stakeholders (managers, team, account managers).

Performance Strategist

Social Media Manager

• Effectively manage a portfolio of key accounts and drive consistent performance results
• Assists department leads with onboarding new accounts and product launches as needed
• Independently leads client discussions regarding product performance
• Helps to deploy the implementation of new department initiatives and best practices
• Facilitates and builds quarterly case results
• Mentors and assists department leads with training
• Assists other social media analysts with task completion, client calls, and internal strategy meetings
• Identifies areas of opportunity for both external client(s) and internal department
• Build paid social campaigns across various channels that align with client(s) overarching goals and strategy
• Troubleshooting and resolving technical issues and/or additional client concerns
• Budget management of social media campaigns, following budget pacing protocols set
• Verify that every campaign and ad meets the highest standards and follows the appropriate compliance guidelines
• Maintain a high attention to ad copy, logos, graphics, budget, and scope of work.
• Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds.
• Demonstrate a deep understanding of inventory feeds and utilization.
• Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics.
• Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance.
• Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations.
• Log activities regarding updates to accounts throughout the month.
• Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content.
• Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation.
• Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients.
• Conduct A/B testing to continually enhance social media strategies.
• Maintain Google Analytics Certification and Meta Certifications.
• Engage in Facebook Blueprint courses to stay updated on policies and trends.

Senior Paid Social Media Analyst

Analyst

• Directly manage a portfolio of Click Here Digital’s key accounts on platforms, including but not limited to:
• Manage programmatic advertising campaigns across DV360, CM360, StackAdapt, Google Analytics, and ClickIQ.
• Manage Connected TV campaigns across Roku, Amazon, Hulu, Netflix, StackAdapt, and DV360.
• Manage digital audio campaigns through StackAdapt, Spotify, and additional streaming channels.
• Join client calls as needed to clearly and effectively communicate programmatic strategies, campaign performance, and opportunities.
• Manage day-to-day tasks, budgets, and performance to keep campaigns on track and successful.
• Execute programmatic strategies to align with client goals and objectives by collaborating with dedicated account managers. Provide campaign performance insights and opportunities for improvement.
• Ensure all managed accounts are consistently meeting or exceeding department KPI benchmarks
• Generate regular reports to monitor campaign performance and communicate key insights to clients.
• Analyze large data sets to provide actionable insights and client-facing reports.
• Develop and maintain strong cross-departmental partnerships, including Social Media, Paid Search, and SEO, to drive integrated omni-channel strategies.
• Conduct product evaluations and A/B tests to measure the effectiveness of new ad types, creative optimizations, ad formats, messaging strategies, and other initiatives as needed.
• Provide oversight and troubleshooting support for programmatic accounts.
• Perform quality assurance (QA) reviews for accounts managed by other members of the Programmatic Team.
• Facilitate training sessions for Associate Programmatic Analysts and Programmatic Analysts as needed.
• Stay informed on industry trends, best practices, and emerging technologies in programmatic advertising.
• Other duties may assigned.

SEO Strategist

Senior Paid Search Analyst

Performance Strategist

Senior Paid Social Media Analyst

Senior Programmatic Analyst