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Senior Programmatic Analyst
Click Here DigitalSenior Programmatic Analyst managing a portfolio of key accounts across various applications. Responsible for strategic execution and performance analysis in programmatic advertising.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing programmatic advertising campaigns across various platforms, including Connected TV and digital audio, while leveraging data analysis to optimize performance and drive client success. Strong communication and leadership skills are essential for mentoring team members and collaborating with cross-departmental partners.
Highest-signal resume keywords
Programmatic Campaign ManagementConnected TV ManagementData Analysis and InsightsGoogle AnalyticsDV360
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Programmatic AdvertisingConnected TV AdvertisingCampaign Performance AnalysisA/B TestingQuality Assurance (QA)
Soft Skills
Exceptional Communication SkillsTime ManagementOrganizational SkillsMentorship and LeadershipAttention to Detail
Tools & Technologies
DV360StackAdaptGoogle AnalyticsMicrosoft OfficeGoogle Workspace
Industry Keywords
Programmatic StrategiesKPI BenchmarksOmni-Channel StrategiesEmerging TechnologiesIndustry Trends
Tech Stack
Tools & technologiesRoku
About the role
Key responsibilities & impact- Directly manage a portfolio of Click Here Digital’s key accounts on platforms, including but not limited to:
- Manage programmatic advertising campaigns across DV360, CM360, StackAdapt, Google Analytics, and ClickIQ.
- Manage Connected TV campaigns across Roku, Amazon, Hulu, Netflix, StackAdapt, and DV360.
- Manage digital audio campaigns through StackAdapt, Spotify, and additional streaming channels.
- Join client calls as needed to clearly and effectively communicate programmatic strategies, campaign performance, and opportunities.
- Manage day-to-day tasks, budgets, and performance to keep campaigns on track and successful.
- Execute programmatic strategies to align with client goals and objectives by collaborating with dedicated account managers. Provide campaign performance insights and opportunities for improvement.
- Ensure all managed accounts are consistently meeting or exceeding department KPI benchmarks
- Generate regular reports to monitor campaign performance and communicate key insights to clients.
- Analyze large data sets to provide actionable insights and client-facing reports.
- Develop and maintain strong cross-departmental partnerships, including Social Media, Paid Search, and SEO, to drive integrated omni-channel strategies.
- Conduct product evaluations and A/B tests to measure the effectiveness of new ad types, creative optimizations, ad formats, messaging strategies, and other initiatives as needed.
- Provide oversight and troubleshooting support for programmatic accounts.
- Perform quality assurance (QA) reviews for accounts managed by other members of the Programmatic Team.
- Facilitate training sessions for Associate Programmatic Analysts and Programmatic Analysts as needed.
- Stay informed on industry trends, best practices, and emerging technologies in programmatic advertising.
- Other duties may assigned.
Requirements
What you’ll need- Minimum 3 years of experience with Programmatic campaign management
- Minimum 2 years with Connected TV management
- Experience and strong understanding of programmatic advertising.
- Experience and strong understanding of Connected TV advertising
- Experience using industry tools such as Google Analytics, DV360 (Display & Video 360), StackAdapt
- Ability to analyze data sets and identify trends based on industry KPIs.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
- Strong quantitative and analytical skills and attention to detail, with the ability to interpret data and actionable insights.
- Excellent time-management and organizational skills
- Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
- Focuses on strategic planning and execution of campaigns aligned with client goals, using data-driven insights to optimize performance.
- Demonstrates mentorship and leadership skills with experience in training and guiding junior team members.
- Comprehensive, up-to-date understanding of industry trends, best practices, and emerging Programmatic tools to drive competitive strategies.
- Strong attention to detail in QA of programmatic accounts while effectively troubleshooting and resolving campaign performance or setup issues.
Benefits
Comp & perks- Health insurance
- PTO
- Professional development opportunities