Cleveland Clinic

Senior Director – Digital Marketing

Cleveland Clinic

full-time

Posted on:

Location Type: Remote

Location: Ohio • United States

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Job Level

Senior

About the role

  • Oversee the digital marketing strategy for multiple functions within digital marketing, including but not limited to social media, SEO, Email Marketing, Marketing Technology and Web Development as well as Content Growth.
  • Lead strategy and manage implementation of technology stack for the website.
  • Develop and implement strategies to drive online traffic to the company website.
  • Develop and manage digital marketing campaigns.
  • Manage the continuous improvement of the company website.
  • Improve the usability, design, content and conversion of the company website.
  • Collaborate with Digital Marketing Leadership Team on the planning and budgetary control of all digital marketing.
  • Evaluate customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Use web analytical tools to assist in making data driven decisions that will improve user satisfaction and drive patient volume.
  • Work with the appropriate departments/institutes to obtain strategic information and define their digital marketing plan.
  • Oversee conception, planning and execution of selected Web development/expansion initiatives and serve as key point of contact for division/department.
  • Function as the liaison between agencies, internal clients for web-based initiatives and web analytics.
  • Manage Digital team professionals and develop annual key performance indicators for team members.
  • Mentor and provide growth and learning opportunities for staff.
  • Educate internal resources on current web-based analytics best practices.
  • Responsible for defining and reporting OKRs for Digital strategies and tactics.

Requirements

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
  • 10 years of experience in digital marketing with five years in a senior leadership role, ideally within healthcare
  • Deep understanding of digital ecosystems including content strategy, UX, social media, SEO/SEM, and martech stacks
  • Proven experience managing digital transformation, CMS migrations, or multi-site web environments
  • Strong analytical mindset with experience in web analytics, KPIs, and marketing automation
  • Exceptional leadership, communication, and collaboration skills
  • Strong organizational skills with attention to detail and ability to manage multiple projects simultaneously
  • Ability to develop creative solutions
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work arrangements
  • Professional development opportunities
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSEOEmail MarketingMarketing TechnologyWeb Developmentcontent strategyUXweb analyticsKPImarketing automation
Soft Skills
leadershipcommunicationcollaborationorganizational skillsattention to detailproject managementcreative solutions
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Digital Media