Events

• Prepare the annual budget for National Congresses
• Contract with the associations (RSNA, ACC, AHA, SCCT, etc) to reserve our booth spot, symposia, and other events at the show
• Manage the booth vendor, equipment and external resources necessary
• Hold the pre-meeting training in coordination with marketing, medical, regulatory and legal
• Manage all the aspects of the events, staffing, etc at each of the National Congresses
• Directly manage, mentor, and develop the regional field marketing team, fostering a culture of accountability, collaboration, and innovation.
• Align field marketing goals and performance metrics with broader company and sales objectives.
• Design and oversee the national field marketing strategy that supports pipeline growth, customer retention, and market expansion.
• Partner with Sales leadership to understand regional and national business needs, ensuring marketing programs are tailored to drive measurable impact.
• Ensure consistency in messaging, branding, and customer experience across all regions and events.
• Direct the planning and execution of regional and national field marketing programs, events, and campaigns that drive demand and build awareness.
• Oversee and optimize the budget for field marketing initiatives, ensuring resources are allocated for maximum ROI.
• Establish and refine scalable best practices for field events, campaigns, and account-based marketing efforts.
• Define success metrics, track program performance, and deliver insights that inform decision-making and continuous improvement.
• Collaborate with Product Marketing, Digital, Content, and Corporate Communications to leverage campaigns and adapt assets for the field.
• Serve as the primary liaison between the Sales and Marketing organizations, ensuring alignment and feedback loops are in place.

Director, Field Marketing – Events

Regional Loss Prevention Manager

Event Manager

Global Meetings & Events Manager, HCP Meetings

Event Specialist

Senior Manager, Meetings and Events