Regional Sales Director – Structural Heart, Stroke Prevention
Abbott
Director, Field Marketing – Events
Cleerly
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $203,000 - $252,000 per year
Job Level
Lead
About the role
- Prepare the annual budget for National Congresses
- Contract with the associations (RSNA, ACC, AHA, SCCT, etc) to reserve our booth spot, symposia, and other events at the show
- Manage the booth vendor, equipment and external resources necessary
- Hold the pre-meeting training in coordination with marketing, medical, regulatory and legal
- Manage all the aspects of the events, staffing, etc at each of the National Congresses
- Directly manage, mentor, and develop the regional field marketing team, fostering a culture of accountability, collaboration, and innovation.
- Align field marketing goals and performance metrics with broader company and sales objectives.
- Design and oversee the national field marketing strategy that supports pipeline growth, customer retention, and market expansion.
- Partner with Sales leadership to understand regional and national business needs, ensuring marketing programs are tailored to drive measurable impact.
- Ensure consistency in messaging, branding, and customer experience across all regions and events.
- Direct the planning and execution of regional and national field marketing programs, events, and campaigns that drive demand and build awareness.
- Oversee and optimize the budget for field marketing initiatives, ensuring resources are allocated for maximum ROI.
- Establish and refine scalable best practices for field events, campaigns, and account-based marketing efforts.
- Define success metrics, track program performance, and deliver insights that inform decision-making and continuous improvement.
- Collaborate with Product Marketing, Digital, Content, and Corporate Communications to leverage campaigns and adapt assets for the field.
- Serve as the primary liaison between the Sales and Marketing organizations, ensuring alignment and feedback loops are in place.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or related field; advanced degree preferred.
- 10+ years of progressive marketing experience in healthcare (diagnostics, device, biotech), with at least 3+ years leading and managing teams. Strong preference for experience with RSNA, ACC, AHA and other Cardio/Imaging conferences.
- Proven success developing and executing integrated field marketing strategies that drive measurable business outcomes.
- Demonstrated ability to build, lead, and inspire high-performing teams.
- Strong analytical skills with experience using data to measure impact and optimize strategy.
- Exceptional collaboration and communication skills, with the ability to influence cross-functionally and at the executive level.
- Comfortable operating in a fast-paced, high-growth environment.
Benefits
- Health insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
budget managementfield marketing strategyevent planningdata analysisperformance metricsaccount-based marketingcampaign executioncustomer retentionpipeline growthmarketing program development
Soft skills
leadershipmentoringcollaborationcommunicationinfluenceaccountabilityinnovationteam buildingstrategic thinkingadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business Administrationadvanced degree preferred
