Clay

Product Marketing, Ecosystem

Clay

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $160,000 - $200,000 per year

About the role

  • Develop and own Clay's point of view on our technology ecosystem - which partners matter most and why
  • Create a prioritization framework based on customer value, revenue influence, market positioning, and strategic fit
  • Define our integration narrative and how it fits into Clay's overall product positioning
  • Identify and work with a number of strategic partners
  • Launch and manage several significant co-marketing campaigns per quarter with strategic partners
  • Build templatized playbooks and automated campaigns
  • Quarterback larger campaigns by partnering with content, design, and growth teams
  • Execute smaller campaigns independently
  • Manage the pipeline of inbound co-marketing requests with our strategic filter
  • Ensure sales and CS teams understand which integrations to lead with and why
  • Create integration-focused assets
  • Work with product marketing to weave Ecosystem into broader messaging
  • Track and report on integration influence on pipeline and adoption

Requirements

  • 5+ years in product marketing, partner marketing, growth marketing, or partnerships at B2B companies
  • Strong systems thinking
  • Strategic framework builder
  • Strong execution chops
  • Proven ability to articulate what makes partnerships strategically valuable through multiple lenses
  • Excellent cross-functional collaboration
  • Thrives in ambiguous environments and excellence navigating fast-moving, early-stage environments
  • Experience with co-marketing or partner marketing programs
  • Strong written communication and messaging skills
Benefits
  • All employees can work for free with world-class coaches who specialize in creativity, management, and more.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingpartner marketinggrowth marketingstrategic framework buildingco-marketingcampaign managementintegration narrative developmentpipeline trackingasset creation
Soft skills
systems thinkingexecutioncross-functional collaborationstrategic value articulationadaptability in ambiguous environmentscommunicationnavigating fast-moving environments