ClassDojo

Growth Marketing Lead

ClassDojo

full-time

Posted on:

Location Type: Remote

Location: California • Connecticut • United States

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Salary

💰 $210,000 - $250,000 per year

Job Level

Senior

About the role

  • Set and own the strategy for new user acquisition across paid and unpaid channels, with an early focus on social and influencer partnerships
  • Personally run growth experiments end to end—defining hypotheses, launching tests, analyzing results, and making scale/kill decisions
  • Identify and validate new acquisition channels through scrappy, manual approaches first, then scale successful bets via agencies, tooling, and automation
  • Establish clear success metrics and ROI thresholds to guide investment and prioritization
  • Partner closely with Product and Creative and Product Marketing to test value propositions, landing experiences, and onboarding flows that improve conversion
  • Build a durable experimentation and measurement framework that enables fast iteration across messaging, targeting, and funnel steps
  • Leverage external resources and modern tools (including AI) to maximize impact without overbuilding internal teams
  • Help shape the long-term growth marketing muscle at ClassDojo, with potential to take on people leadership as impact is proven

Requirements

  • 8+ years of experience in growth, performance, or consumer marketing, ideally at high-growth consumer or marketplace companies
  • A proven track record of owning acquisition outcomes end to end—not just managing a single channel
  • Strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs
  • Experience operating as a generalist in small or mid-sized teams (e.g., 30–150 people) where you “owned the whole thing”
  • Depth in at least one acquisition channel (e.g., paid social, influencer, partnerships, SEO, SEM), with strong mental models across others
  • A hands-on, execution-oriented mindset: you balance strategy with a willingness to roll up your sleeves and drive details
  • Comfort operating with high autonomy and ambiguity—able to self-direct and prioritize without heavy process
  • Clear, concise communication skills and the ability to partner effectively across Product, Creative, and Data
Benefits
  • equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status
  • accommodation for disabilities or special needs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketinguser acquisitiondata analysisROI evaluationconversion optimizationSEOSEMpaid socialinfluencer marketingpartnerships
Soft Skills
analytical judgmentexecution-oriented mindsetself-directionprioritizationclear communicationcollaborationadaptabilitystrategic thinkingproblem-solvingleadership