ClassDojo

Product Marketing

• Launching and growing new consumer-facing experiences
• Helping families understand on the value of ClassDojo products
• Own lifecycle and in-product marketing
• Develop and run growth experiments
• Create scalable playbooks
• Build and scale a voice-of-customer program
• Collaborating with Product, Design, Data, and Creative teams

Product Marketing Lead, Consumer

Performance Marketing

• Build and execute outbound marketing campaigns that drive awareness and generate qualified pipeline across top U.S. districts
• Define and scale ClassDojo’s MQL engine—building the campaigns, scoring models, and nurture flows that deliver warm, sales-ready leads
• Own integrated campaign execution across email, paid, landing pages, and field strategies
• Create multi-step outbound content packages (e.g. sequences, guides, templates)
• Design and optimize nurture tracks and retargeting campaigns that move leads through the funnel
• Establish lifecycle tracking, attribution dashboards, and conversion reporting across MQL → SQL → Opportunity → Win
• Collaborate with SDR and Sales leadership to align on handoff strategy, lead quality, and performance feedback loops
• Help scale what’s working by building lightweight systems, templates, and repeatable programs

B2B Demand Generation Lead

• Lead the full-funnel marketing strategy for ClassDojo for Districts, from positioning and GTM to sales enablement and campaigns
• Shift perception of ClassDojo from a classroom tool to a trusted, secure K–12 communication and engagement platform
• Own go-to-market strategy for 2–3 new district-facing features each year, partnering closely with Product, Sales, and Success
• Build differentiated messaging and materials tailored to district leaders and aligned with the buying cycle
• Develop sales enablement collateral (battlecards, pitch decks, 1-pagers) that measurably improve AE win rates
• Design integrated campaigns across owned, earned, and paid channels—with clear goals and performance metrics
• Create repeatable GTM and launch templates that scale across features, campaigns, and stakeholders
• Establish structured feedback loops with Sales and SDRs to refine what’s working and where to iterate

B2B Product Marketing Lead

Data Scientist

• Help build the world's leading consumer education business
• Shape the company’s strategic direction as a senior leader on a high-performing, cross-functional team
• Tackle a broad range of product and business problems: uncovering unique user insights and identifying and testing critical product improvements

Staff Data Scientist – Product Analytics

Account Manager

• Identify and cultivate relationships with key decision-makers and influencers across districts
• Own the renewal process with a strategic approach to secure timely contract renewals
• Facilitate Executive Business Reviews and Outcome Reviews
• Build comprehensive, data-driven account plans that align with customer goals
• Leverage adoption metrics, engagement data, and customer feedback

Principal District Partnerships Manager

• Build and lead a scalable district and school leader marketing strategy
• Shift perception of ClassDojo from a classroom tool to a trusted, secure K–12 communication and engagement platform
• Drive inbound and outbound campaigns that generate qualified leads and pipeline
• Lead positioning and go-to-market strategy for new district-focused product features
• Partner closely with SDRs and AEs to enable high-converting outreach and improve sales velocity
• Design integrated campaigns across paid, owned, and earned channels—with clear measurement and performance tracking
• Collaborate with product and success teams to align on launch timing, narrative, and adoption goals
• Help scale what’s working by building lightweight systems, feedback loops, and repeatable templates

• Own the B2B demand funnel from awareness to opportunity creation — building integrated campaigns that drive measurable growth in qualified leads and pipeline.
• Design and optimize multi-channel programs, including paid media, email, webinars, events, partnerships, and content syndication.
• Develop and manage the lead nurture strategy, using automation, segmentation, and personalization to increase conversion rates.
• Build and monitor campaign performance dashboards, tracking MQL → SQL → pipeline conversion, CAC, and ROI across channels.
• Collaborate with Sales and Product Marketing to ensure messaging alignment, lead quality, and seamless handoff to sales.
• Test and scale new growth experiments, identifying high-impact levers across channels and customer segments.
• Partner with data and ops to improve attribution, forecasting, and funnel visibility.
• Support go-to-market launches with acquisition strategies that generate awareness and demand within target districts and school systems.

Demand Generation Lead

• ClassDojo's goal is to give every child on Earth an education they love.
• ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally.
• We’re looking for a Product Marketing leader to shape the future of ClassDojo Plus, our flagship family subscription product.
• Own positioning, packaging, bundling, go-to-market strategy, and lifecycle campaigns for ClassDojo Plus to drive trial, engagement, retention.
• Lead feature adoption campaigns and run structured experiments to refine framing, packaging, pricing, and growth.
• Collaborate with Product, Design, Data, and Comms and work with urgency and clarity in a fast-moving environment.