ClassDojo

Performance Marketing

• Own the B2B demand funnel from awareness to opportunity creation — building integrated campaigns that drive measurable growth in qualified leads and pipeline.
• Design and optimize multi-channel programs, including paid media, email, webinars, events, partnerships, and content syndication.
• Develop and manage the lead nurture strategy, using automation, segmentation, and personalization to increase conversion rates.
• Build and monitor campaign performance dashboards, tracking MQL → SQL → pipeline conversion, CAC, and ROI across channels.
• Collaborate with Sales and Product Marketing to ensure messaging alignment, lead quality, and seamless handoff to sales.
• Test and scale new growth experiments, identifying high-impact levers across channels and customer segments.
• Partner with data and ops to improve attribution, forecasting, and funnel visibility.
• Support go-to-market launches with acquisition strategies that generate awareness and demand within target districts and school systems.

Demand Generation Lead

Product Marketing

• ClassDojo's goal is to give every child on Earth an education they love.
• ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally.
• We’re looking for a Product Marketing leader to shape the future of ClassDojo Plus, our flagship family subscription product.
• Own positioning, packaging, bundling, go-to-market strategy, and lifecycle campaigns for ClassDojo Plus to drive trial, engagement, retention.
• Lead feature adoption campaigns and run structured experiments to refine framing, packaging, pricing, and growth.
• Collaborate with Product, Design, Data, and Comms and work with urgency and clarity in a fast-moving environment.

Demand Generation Lead

Product Marketing Lead, Consumer