Clara

Growth Marketing Specialist

Clara

full-time

Posted on:

Location Type: Remote

Location: Colombia

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About the role

  • Implement and define country-level KPIs and metrics.
  • Have a data-driven approach to growth, optimizing budget to reach acquisition targets.
  • Build a test and learn culture by running multiple experiments, tracking results, extracting insights from data proposing new actions, and defining the next steps.
  • Knowledge of SEO and Organic Marketing.
  • A strong grasp of Online Customer Acquisition, A/B Testing, and metrics-driven marketing.
  • Organization of high-level networking events for clients and media.
  • Work alongside the sales team in order to drive customer acquisition, by deploying account-based marketing strategies.
  • Contribute to the Lifecycle/CRM campaigns to accelerate the adoption funnel.
  • Coordinate invoicing and payments for local vendors.
  • Brief and coordinate local campaigns with the global marketing teams. Ex. Design, content, brand.
  • Develop customer testimonials and obtain customer feedback and competitor insights.
  • Generate marketing campaigns that drive the adoption of different product features, such as our b2b payments solutions.
  • Optimize and keep track of the marketing budget for Colombia.

Requirements

  • 6-8 years of proven experience in a similar role.
  • Business English proficiency.
  • Previous experience in Startup environment.
  • AI tools experience (chatGPT, N8N, Gemini, among others)
  • Experience working with B2B SaaS companies is a plus.
  • Familiarity with OKR and Project Management methodologies.
  • Proven record of successfully deploying country-level marketing campaigns.
Benefits
  • Competitive salary and stock options (ESOP) from day one
  • Multicultural team with daily exposure to Portuguese, Spanish, and English (our corporate language)
  • Annual learning budget and internal accelerated development paths
  • High-ownership environment: we move fast, learn fast, and raise the bar — together
  • Smart, ambitious teammates — low ego, high impact
  • Flexible vacation and hybrid work model focused on results

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data-driven marketingA/B TestingSEOOnline Customer Acquisitionmetrics-driven marketingaccount-based marketingLifecycle/CRM campaignsmarketing budget optimizationB2B payments solutionscountry-level marketing campaigns
Soft skills
organizational skillscommunication skillscollaborationnetworkinginsight extractionevent organizationcustomer feedback developmentproactive approachadaptabilitystrategic thinking