Civica US

Senior Web & Performance Manager

Civica US

full-time

Posted on:

Location Type: Remote

Location: India

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Job Level

Senior

About the role

  • Own web user journey strategy by ICP and product family, ensuring conversion‑optimized experiences.
  • Lead conversion rate optimization with A/B testing, analytics, and behavioral insights.
  • Manage web analytics infrastructure (GA4, tag management, attribution) for reliable performance data.
  • Define and report on KPIs—traffic, engagement, conversion, lead volume, and pipeline impact.
  • Partner with SEO Manager to integrate organic search and web performance.
  • Contribute to web transformation programme, shaping requirements and performance criteria.
  • Build and deploy campaign landing pages and maintain product content directly in CMS.

Requirements

  • Proven expertise in web performance and conversion rate optimisation, with a demonstrable track record of improving conversion metrics and pipeline contribution from a B2B web estate, ideally within a technology or SaaS environment.
  • Advanced web analytics capability, with hands-on proficiency in GA4 or equivalent platforms, tag management systems, and attribution modelling, and the ability to derive actionable insight from complex data sets.
  • Strong CRO methodology and testing discipline, with hands-on experience designing and interpreting A/B and multivariate tests, and the ability to build a structured experimentation programme that drives continuous improvement.
  • Deep understanding of ICP-based web journey design, with the ability to translate buyer persona insight and product family priorities into differentiated, conversion-optimised on-site experiences that resonate with distinct audience segments.
  • Commercially oriented and pipeline-focused, with the ability to connect web performance data to revenue outcomes, communicate findings clearly to senior stakeholders, and prioritise optimisation activity based on commercial impact.
  • Hands-on proficiency with CMS platforms, with the practical ability to build, design, and deploy web pages and landing pages independently, including layout, formatting, and on-brand visual execution, combined with sufficient broader technical literacy to contribute meaningfully to web infrastructure and platform transformation discussions.
Benefits
  • We're all different - and we love this about us.
  • We provide an inclusive, safe, and welcoming environment to all Civicans - there are heaps of opportunities to enable you to grow and be your best.
  • Giving culture - we encourage you to "give back" with benefits such as our Days of Difference leave where you can volunteer for a charity of your choice.
  • Flexible Work - we have comprehensive flexibility options including part-time work, adjusted hours, staggered shifts, and hybrid or remote working, supporting work–life balance based on individual needs.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
conversion rate optimizationA/B testingweb analyticsGA4tag managementattribution modelingKPI reportingweb journey designCMSdata analysis
Soft Skills
communicationcommercial orientationstakeholder managementprioritizationproblem-solvingcollaborationanalytical thinkingcreativityadaptabilityleadership