Citi

Senior Vice President, Card-Linked Offers & Commerce Strategy

Citi

full-time

Posted on:

Location Type: Hybrid

Location: New York City • Illinois • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $176,720 - $265,080 per year

Job Level

Senior

About the role

  • Drive the performance and ongoing evolution of Citi’s card-linked offers program, with accountability for customer value, merchant outcomes, and business impact
  • Set strategic priorities and roadmap to improve offer relevance and competitiveness, engagement, and incrementality across Citi’s card portfolio
  • Own the partnership with Mastercard, including platform performance, roadmap alignment, issue resolution, and optimization opportunities
  • Identify and execute opportunities to expand the program across merchants, categories, card products, and customer segments
  • Partner closely with analytics team to strengthen measurement, reporting, and performance insights for internal stakeholders and merchant partners
  • Collaborate with marketing, technology, sourcing, legal, and operations teams to ensure effective execution and consistent customer experience
  • Establish and track KPIs to assess program performance, merchant value, and incremental contribution to Citi’s broader business objectives
  • Represent card-linked offers as a core card benefit and ensure alignment with broader card value proposition
  • Contribute to Citi’s Commerce Media strategy by helping define how card-linked offers support merchant solutions, measurement capabilities, and future go-to-market approaches

Requirements

  • 10+ years of experience in product, partnerships, marketing, or related roles
  • Specific experience managing a card-linked offers program highly preferred
  • Demonstrated ability to lead complex initiatives that deliver measurable customer and merchant outcomes
  • Experience managing and influencing strategic external partners
  • Strong commercial acumen, with the ability to evaluate opportunities, set priorities, and make tradeoff decisions
  • Deep understanding of performance measurement, analytics, and optimization in a commerce, offers, or promotional context
  • Excellent communication and influence skills, with experience engaging senior stakeholders and navigating highly matrixed organizations
  • Ability to operate effectively in environments undergoing change, balancing near-term execution with longer-term strategy thinking
Benefits
  • medical, dental & vision coverage
  • 401(k)
  • life, accident, and disability insurance
  • wellness programs
  • paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance measurementanalyticsoptimizationstrategic planningprogram managementcustomer engagementmerchant outcomesKPI trackingcommercial acumentradeoff decision making
Soft Skills
leadershipcommunicationinfluencecollaborationstrategic thinkingadaptabilitystakeholder engagementproblem solvingnegotiationorganizational skills