Citi

Senior Vice President, Marketing Audience Data Management

Citi

full-time

Posted on:

Location Type: Hybrid

Location: Irving • Florida, North Carolina, Texas • 🇺🇸 United States

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Salary

💰 $144,480 - $216,720 per year

Job Level

Senior

Tech Stack

AWSETLHadoopPMPSQLTableau

About the role

  • Manage, develop and grow a team of cross-functional analysts across multiple time zones / geographies
  • Think strategically and collaborate with all internal and external partners
  • Lead all aspects of the data management processes from initial planning to production operations for all 1P, 2P and 3P sources
  • Manage Credit Bureau Delivery for Portfolio and Prospect populations
  • Lead SFMC Data governance and team of Developers
  • Develop, grow and manage strong, complex relationships with senior stakeholders
  • Manage forecasting and budgets for production data execution and delivery
  • Identify and drive cost reductions, service delivery improvements, and vendor initiatives
  • Effectively communicate at all levels of the organization
  • Facilitate meetings and problem-solving sessions with internal and external stakeholders to remove hurdles and drive organizational alignment around project scope and on-time delivery
  • Make decisions that are both tactical and strategic in nature; provide solutions and innovation
  • Strong understanding of direct marketing through legacy and digital distribution channels
  • Knowledge of data management & analytics within large financial organizations
  • Utilize comprehensive automation tools for processing efficiencies and analyze anomalies for statistical significance
  • Ensure records/information management objectives are met; identify and resolve discrepancies in data and metadata
  • Subject Matter Expert and key point of contact on all questions/issues related to systems and policies within functional scope
  • Facilitate brainstorming sessions using Lean methods to determine pain points with the existing calibration process.
  • Develop and deliver a suite of solutions, secure senior management buy-in, and roll out.
  • Responsible for all metrics, governance and controls for the execution of the department.
  • Owns the capacity planning and resource forecasting for marketing operations within their organization.
  • Responsible to grow talent for the organization and develop career planning for all employees in the department.

Requirements

  • 10+ years experience
  • Relevant industry certifications strongly preferred (Agile Kanban, PMP, Lean, etc.)
  • 3–5 years’ experience managing or supervising a team of professionals
  • 5-7 years’ experience in data-centric marketing role, preferably in financial services
  • 5+ years’ experience in project/process management
  • 3+ years direct complex SQL, ETL, data architecture & data warehousing experience
  • 3+ years direct Big Data tools (Hadoop, Hive, etc.)
  • 3+ years experience with SFMC Developer teams, platform and data constructs (Automation Studio, Email Studio, Audience Builder, AMPscript)
  • 3+ years direct data visualization (Tableau, etc.), dashboards & reports, MIS experience
  • 3+ years process audit and optimization experience
  • Experience within AWS / Snowflake environments and design
  • Direct experience with JIRA, Confluence and agile tools highly desired
  • Advanced competency in Excel, PowerPoint, Visio & MS Project
  • Experience managing partner/vendor relations and performance; evaluating proposals, structure and negotiating agreements
  • Direct, relevant and proven experience in data asset delivery management
  • Ability to multi-task, adapts to and manages changing priorities, as well as thrives in a dynamic and continually evolving environment
  • Expertise in project/process management techniques/delivery, process reengineering and technology implementation
  • Understanding of legal, regulatory environment and experience within a highly controlled environment.
  • Credit Bureau Data Management and industry experience
Benefits
  • medical, dental & vision coverage
  • 401(k)
  • life, accident, and disability insurance
  • wellness programs
  • paid time off packages including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SQLETLdata architecturedata warehousingBig DataHadoopHivedata visualizationTableauprocess audit
Soft skills
strategic thinkingcollaborationcommunicationproblem-solvingrelationship managementdecision makingteam managementadaptabilitymulti-taskingleadership
Certifications
Agile KanbanPMPLean
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