Generate Demand: Develop and execute marketing campaigns and partner nurture programs that deliver a steady pipeline of MQLs for Ad Sales.
Enable Sales Success: Create compelling sales enablement materials (decks, one-pagers, FAQs, case studies) to accelerate deal velocity.
Thought Leadership: Establish a Partner Advisory Board to strengthen collaboration with existing partners and gather insights to inform B2B Marketing investment priorities.
Tell Our Story: Draft, publish, and promote case studies that showcase FloSports' value for advertisers and partners, differentiating us from competitors while contributing to our partners' success and sports growth.
Measure Impact: Track, analyze, and report B2B marketing performance metrics to leadership, ensuring programs align with pipeline and revenue goals.
Collaborate Across Teams: Work closely with Ad Sales, Rights and Acquisition, and sports GMs to ensure marketing strategies align with business priorities.
Requirements
4–6 years of B2B marketing experience, preferably with a background in media, sports, or technology industries.
Demonstrated success in generating MQLs and supporting sales teams through effective marketing initiatives.
Excellent writing and storytelling abilities with skill in translating complex concepts into compelling, easy-to-understand materials.
Proven experience developing partner-facing programs, including nurture journeys, advisory boards, or co-marketing campaigns.
Data-driven mindset with experience in measuring and reporting marketing performance metrics.
Strong ability to prioritize multiple tasks in a fast-paced environment without sacrificing attention to detail.
MS/MBA in Marketing, Marketing Analytics, or related fields is a plus.
Passion for sports is a definite plus!
Benefits
Recognized three years in a row as a Top Workplace by the Austin-American Statesman
Flexibility at work - you can take control of your profession and personal schedule
All-hands events hosted twice a year in beautiful Austin, Texas
Annual equity awards for all top performers
Competitive and comprehensive medical, dental and vision plans
Peace of mind through company-paid short-term disability, long-term disability and life insurance
Generous 401(K) company match vested immediately
Progressive parental leave policies
Unlimited paid time off
Hack-a-thons and a full calendar of team-building and social events
Free laundry service for all positions that require travel
Company donation to youth teams and leagues that our employees coach
Stocked snack bar, catered lunch and breakfast tacos every week
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.