FloSports

B2B Marketing Manager

FloSports

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Generate Demand: Develop and execute marketing campaigns and partner nurture programs that deliver a steady pipeline of MQLs for Ad Sales.
  • Enable Sales Success: Create compelling sales enablement materials (decks, one-pagers, FAQs, case studies) to accelerate deal velocity.
  • Thought Leadership: Establish a Partner Advisory Board to strengthen collaboration with existing partners and gather insights to inform B2B Marketing investment priorities.
  • Tell Our Story: Draft, publish, and promote case studies that showcase FloSports' value for advertisers and partners, differentiating us from competitors while contributing to our partners' success and sports growth.
  • Measure Impact: Track, analyze, and report B2B marketing performance metrics to leadership, ensuring programs align with pipeline and revenue goals.
  • Collaborate Across Teams: Work closely with Ad Sales, Rights and Acquisition, and sports GMs to ensure marketing strategies align with business priorities.

Requirements

  • 4–6 years of B2B marketing experience, preferably with a background in media, sports, or technology industries.
  • Demonstrated success in generating MQLs and supporting sales teams through effective marketing initiatives.
  • Excellent writing and storytelling abilities with skill in translating complex concepts into compelling, easy-to-understand materials.
  • Proven experience developing partner-facing programs, including nurture journeys, advisory boards, or co-marketing campaigns.
  • Data-driven mindset with experience in measuring and reporting marketing performance metrics.
  • Strong ability to prioritize multiple tasks in a fast-paced environment without sacrificing attention to detail.
  • MS/MBA in Marketing, Marketing Analytics, or related fields is a plus.
  • Passion for sports is a definite plus!
Benefits
  • Recognized three years in a row as a Top Workplace by the Austin-American Statesman
  • Flexibility at work - you can take control of your profession and personal schedule
  • All-hands events hosted twice a year in beautiful Austin, Texas
  • Annual equity awards for all top performers
  • Competitive and comprehensive medical, dental and vision plans
  • Peace of mind through company-paid short-term disability, long-term disability and life insurance
  • Generous 401(K) company match vested immediately
  • Progressive parental leave policies
  • Unlimited paid time off
  • Hack-a-thons and a full calendar of team-building and social events
  • Free laundry service for all positions that require travel
  • Company donation to youth teams and leagues that our employees coach
  • Stocked snack bar, catered lunch and breakfast tacos every week

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingmarketing campaignssales enablement materialsMQL generationmarketing performance metricspartner-facing programsnurture journeysco-marketing campaignswritingstorytelling
Soft skills
collaborationattention to detailprioritizationcommunicationcreativityanalytical thinkingadaptabilityleadershipinsight gatheringfast-paced environment
Certifications
MS in MarketingMBA in MarketingMarketing Analytics
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