Audience Acquisition Manager
Cisco
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $118,000 - $148,700 per year
About the role
- Collaborate with the communications manager to execute audience acquisition strategies targeting key personas for each event
- Support the development and deployment of multi-channel marketing campaigns (email, paid media, social, partner, web, etc.) to drive event registrations and participation
- Coordinate with the data and marketing operations teams to manage and segment target lists for promotional campaigns
- Manage timelines, deliverables, and campaign milestones, ensuring on-time execution of audience acquisition programs
- Track, analyze, and report on the effectiveness of acquisition campaigns using dashboards and analytics tools
- Monitor industry trends and competitor events to identify new opportunities and best practices for audience growth
- Contribute to the refinement of audience acquisition processes and playbooks
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 3+ years of experience in event marketing, demand generation, or digital marketing, ideally within a B2B tech or SaaS organization
- Hands-on experience executing multi-channel marketing campaigns
- Proficient in using marketing automation platforms (e.g., Marketo, Eloqua, HubSpot), CRM systems (e.g., Salesforce), and analytics tools
- Analytical mindset with the ability to interpret data and provide actionable insights
- Experience supporting large-scale conferences or tradeshows is a plus
- Familiarity with audience segmentation and persona development.
Benefits
- medical, dental and vision insurance
- a 401(k) plan with a Cisco matching contribution
- paid parental leave
- short and long-term disability coverage
- basic life insurance
- 10 paid holidays per full calendar year
- 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday
- paid year-end holiday shutdown
- 4 paid days off for personal wellness determined by Cisco
- 16 days of paid vacation time per full calendar year
- flexible vacation time off program
- 80 hours of sick time off
- up to 80 hours of unused sick time carried forward from one calendar year to the next
- Optional 10 paid days per full calendar year to volunteer
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event marketingdemand generationdigital marketingmulti-channel marketing campaignsaudience segmentationpersona developmentdata analysiscampaign managementmarketing automation
Soft Skills
collaborationcommunicationanalytical mindsettime managementproblem-solving