VP, Growth Marketing
Circle
full-time
Posted on:
Location Type: Remote
Location: Arizona • California • United States
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Salary
💰 $277,500 - $320,000 per year
Job Level
About the role
- Lead Circle’s Growth Marketing organization, setting the vision and strategy to accelerate both institutional adoption and global USDC usage at scale.
- Own the Growth division and oversee the integrated functions that drive enterprise partner acquisition, ecosystem expansion, product adoption, and regional market growth.
- Translate company and Marketing objectives into clear divisional OKRs.
- Ensure strong cross-functional alignment with Commercial, Product, and Regional teams.
- Build a high-performing global organization capable of delivering measurable circulation growth and transaction volume expansion.
- Define and execute the global growth strategy aligned to company and Marketing OKRs.
- Lead four core functions: Performance Marketing, Campaigns & Regional Marketing, Payments, Enterprises, Banking, Capital Markets Marketing, and Ecosystem & Exchanges Marketing.
- Partner closely with Commercial and Product leaders in a cross-functional operating model to support the full partner lifecycle from awareness through activation and expansion.
- Drive institutional adoption through targeted industry marketing programs supporting banks, payments providers, capital markets, and enterprise partners.
- Accelerate consumer and USDC adoption in emerging and priority global markets through localized campaigns, education, and ecosystem initiatives.
- Elevate product and brand campaigns to strengthen Circle’s leadership position and expand adoption of USDC and emerging products.
- Build and scale regional marketing capabilities across MEA, APAC, LATAM, and other priority markets.
- Develop and mentor senior marketing leaders, strengthening organizational design, talent planning, and operational rigor.
Requirements
- 14+ years of experience in B2B and/or growth marketing within fintech, payments, financial services, or high-growth technology companies
- 7+ years of experience leading multi-layered marketing teams, including directors and senior managers
- Proven success driving institutional adoption in complex enterprise or financial services environments
- Demonstrated ability to scale consumer or product adoption across international and emerging markets
- Experience operating in close partnership with sales, business development, and product organizations in a cross-functional model
- Strong analytical orientation with a track record of delivering measurable revenue, usage, or transaction growth
- Executive presence and the ability to influence senior leaders while aligning diverse stakeholders around a shared growth strategy.
- Familiarity with digital assets, stablecoins, blockchain ecosystems, or global payments infrastructure
- Experience building marketing programs that span both institutional and consumer audiences
- Experience expanding products into emerging markets with localized go-to-market strategies
- Experience strengthening performance measurement frameworks, attribution models, and marketing analytics
Benefits
- Health insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketinggrowth marketingperformance marketingcampaign managementmarketing analyticsattribution modelsfinancial servicesdigital assetsstablecoinsblockchain ecosystems
Soft Skills
leadershipcross-functional collaborationanalytical orientationinfluencestakeholder alignmentmentoringorganizational designtalent planningoperational rigorstrategic vision