Circle

Ecosystem Marketing Director

Circle

full-time

Posted on:

Location Type: Remote

Location: Arizona • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $200,000 - $257,500 per year

Job Level

Lead

About the role

  • Define and evolve Arc’s ecosystem narrative, positioning Circle as the full-stack platform for the internet financial system
  • Build and execute full-funnel ecosystem marketing strategies that accelerate adoption across enterprises, fintechs, SMB platforms, and independent builders
  • Translate complex onchain and DeFi concepts into institutionally accessible messaging and engagement models
  • Identify and prioritize high-impact protocols, builders, and ecosystem opportunities in collaboration with BD and Developer Relations
  • Lead integrated launch strategies for Arc milestones, ecosystem programs, and major onchain initiatives
  • Partner with Developer Relations and Community to amplify grants, incentives, incubators, and adoption programs
  • Establish feedback loops with developers and protocol teams to inform product roadmap and GTM evolution
  • Represent Circle and Arc externally at conferences, panels, industry events, and in thought leadership content

Requirements

  • 10+ years of experience in ecosystem marketing, product marketing, growth, developer platforms, fintech, or blockchain infrastructure
  • Proven experience building or scaling a developer or platform ecosystem across multiple audience segments
  • Strong understanding of DeFi, onchain ecosystems, and blockchain primitives
  • Experience translating technical innovation into narratives that resonate with both institutional and crypto-native audiences
  • Demonstrated success driving full-funnel marketing strategy tied to measurable adoption and usage growth
  • Experience influencing product direction through ecosystem insight and cross-functional collaboration
  • Exceptional communication skills and comfort serving as an external spokesperson.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ecosystem marketingproduct marketinggrowth marketingdeveloper platformsfintechblockchain infrastructureDeFionchain ecosystemsmarketing strategycross-functional collaboration
Soft Skills
communication skillsexternal spokespersoncollaborationnarrative translationinfluencefeedback loop establishment