Own the Go to Market planning, launch, and execution for an emerging business line from idea through launch.
Support product marketing activities across core business lines as needed.
Support cross-functional partnership with Product and Commercial teams to identify market opportunities, define new features and products, validate with clients, and contribute to value propositions and market positioning.
Assist in conducting competitive, market, and customer research to uncover key customer and competitive insights that drive positioning.
Help package findings into resources like market trends presentations, internal battle cards, and win/loss reports.
Contribute to synthesizing market intelligence & customer insights and support the team in being the expert on our customers and the broader market research and advertising industries.
Partner with the broader marketing team to translate value propositions, positioning, and messaging to inform marketing and sales initiatives, including content creation and sales collateral.
Support the overall Go to Market planning and execution for new products and features (specifically those related to self-service UI, services, APIs, and synthetic data) from idea through launch.

Requirements

Minimum of 3 years experience in Product Marketing, preferably within a SaaS company.
A proven ability to work cross-functionally and develop strong internal relationships.
Highly motivated with an entrepreneurial spirit and ability to work independently.
Strong analytical and problem-solving skills.
Excellent collaboration skills to interact with cross-functional teams and third parties.
Ability to operate in a fast-paced environment, managing multiple projects simultaneously.
Passion for delighting and advocating for customers.

Benefits

Medical, Dental, and Vision insurance options to suit you and your family’s needs
401K with company matching
PTO, unlimited sick days
Remote Work
Paid maternity and paternity leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product MarketingMarket ResearchCompetitive AnalysisGo to Market PlanningCustomer InsightsContent CreationSales CollateralSaaSAPIsSynthetic Data

Soft Skills

Cross-functional CollaborationAnalytical SkillsProblem-solving SkillsEntrepreneurial SpiritIndependenceCollaboration SkillsProject ManagementCustomer AdvocacyMotivationInterpersonal Skills