CIEE Council on International Educational Exchange

Social Media Manager

• Maintain a comprehensive social media calendar with publish information, including by channel, that’s accessible across the larger marketing team.
• Manage social listening platform for CIEE Study Abroad’s primary social media channels, including responding / engaging with posts as appropriate and/or escalating questions/comments as needed.
• Track mentions of CIEE Study Abroad across social media by hashtag as well as across center locations.
• Create and share relevant, engaging content aligned to the CIEE Study Abroad brand and designed to reach prospective college students.
• Ensure alignment with brand tone and voice.
• Review engagement reports across to evaluate what types of content types or delivery channels perform best and share/implement those recommendations as appropriate.
• Support integrated marketing campaigns from a social media perspective by recommending and implementing social media strategies informed by data, metrics and best practice.
• Maintain social media guidelines and best practices handbook to support CIEE Centers.
• Track and measure key metrics to evaluate success and impact against student enrollment goals.
• Scale ambassador and influencer programs by driving referral-based growth through social-driven initiatives.
• Explore new content strategies and distribution channel, including testing opportunities, as part of the content marketing team.
• Remain up-to-date on best practices in content and social media marketing.

Social Media Strategist

Account Manager

• Develop and execute the US-focused employer sales strategy securing internship placements and matching students to those roles.
• Define and implement sales strategies, management tools, and processes to meet aggressive sales goals.
• Build a robust pipeline of employer partnerships, connecting directly to decision-makers and other influencers at target companies.
• Leverage tools (e.g., Salesforce, Bookings, etc.) to drive efficiency, effectiveness, and accountability.
• Analyze trends, opportunities, and competitors within the industry that will help you develop and maintain a strong understanding of the market and the space in which we compete.
• Work with the marketing team and develop the collateral, pitch materials, and market positioning needed for successful employer conversations.
• Adapt sales strategy and tactics based on local markets.
• Where appropriate, pitch and develop strategic partnerships that will drive the success of the team’s work.
• Manage employer partnerships to ensure the highest level of customer satisfaction.
• Iterate and evolve value propositions for employers, adapting them for different industries/markets as appropriate.
• Lead onboarding for new employer partners.
• Actively manage relationships to grow partnerships year over year.
• Drive recruitment process with host employers.
• Serve as point of contact for host management needs.
• Communicate and advocate the interests of employers to ensure successful placements and experience for both student/young professionals and the employer.
• Manage expectations with host employers to ensure compliance with the U.S. Dept of State’s BridgeUSA (J-1 Visa) program.

Social Media Strategist

Account Manager – Industry Partnerships