Chrono24

Business Analyst

• You analyze the entire buyer funnel - from traffic and awareness through conversion, retention, and LTV. This includes cohort analyses, segmentations, and customer journey views that give the Growth team a precise picture of demand development
• You evaluate marketing activities across all channels - brand, paid, CRM, PR, social, and SEO - and assess channel efficiency based on ROAS and incrementality measurement
• You work closely with controlling. You maintain and provide commentary on plan figures, develop scenario analyses on demand changes, and actively shape budget allocation
• You sit in the BI team. Your closest interfaces are: Growth & Marketing (primary stakeholder), Controlling (co-pilot for planning and budgeting), Senior Leadership (recipient of your insights)
• You don't wait for briefings - you independently identify efficiency and growth opportunities, develop concrete recommendations, and bring them to discussions with marketing and senior leadership.

Senior Business Analyst – Marketing & Demand