Senior Business Analyst – Marketing & Demand

Chrono24

Senior Business Analyst analyzing buyer behavior, funnel performance, and marketing investments at Chrono24. Collaborate with Growth Senior Leadership to provide actionable insights based on data.

Posted 6/8/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

You analyze the entire buyer funnel - from traffic and awareness through conversion, retention, and LTV. This includes cohort analyses, segmentations, and customer journey views that give the Growth team a precise picture of demand development
You evaluate marketing activities across all channels - brand, paid, CRM, PR, social, and SEO - and assess channel efficiency based on ROAS and incrementality measurement
You work closely with controlling. You maintain and provide commentary on plan figures, develop scenario analyses on demand changes, and actively shape budget allocation
You sit in the BI team. Your closest interfaces are: Growth & Marketing (primary stakeholder), Controlling (co-pilot for planning and budgeting), Senior Leadership (recipient of your insights)
You don't wait for briefings - you independently identify efficiency and growth opportunities, develop concrete recommendations, and bring them to discussions with marketing and senior leadership.

Requirements

What you’ll need

At least six years of experience in marketing analytics, growth analytics, or a comparable analytical role - ideally in a marketplace or e-commerce environment
Deep understanding of relevant marketing and profitability metrics: ROAS, CAC, LTV, payback period
Strong understanding of attribution logic (including last non-direct and data-driven approaches) and incrementality measurement, and you know when to apply each method
Broad understanding of common marketing channels and their mechanisms - particularly SEO, SEM, and conversion funnels
Ability to translate complex analyses into clear storylines and precise recommendations
Very strong SQL skills; experience with modern data stacks (e.g., Snowflake, dbt, AppsFlyer, or comparable tools) is a plus.

Benefits

Comp & perks

30 days of vacation per year
Working from HQ in Karlsruhe? Our kitchen conjures up a truly excellent, free meal for you every day
On December 24th and 31st, we’ll give you an additional day off
Work abroad for up to 20 days per year: Working with a sea view? Yes, please!
Diversity@Chrono24: We believe in the power of diversity. Diversity is our strength. At Chrono24, we embrace diversity because we believe it enriches not only our corporate culture but also our success.

ATS Keywords

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Hard Skills & Tools

marketing analyticsgrowth analyticsROASCACLTVpayback periodattribution logicincrementality measurementSQLconversion funnels

Soft Skills

analytical skillscommunicationindependenceproblem-solvingstorytellingrecommendation development