Chobani

Manager, Growth Marketing – Emerging Channels & Partnerships

Chobani

full-time

Posted on:

Location Type: Office

Location: New York City • New York • United States

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Salary

💰 $94,000 - $147,950 per year

About the role

  • Own performance marketing strategy and results across full-funnel paid media channels (paid social, paid search, CTV, Youtube, TikTok, etc.)
  • Partner with our paid media agency to develop and maintain a structured testing roadmap across creative, landing pages, audiences and net-new channels
  • Optimize toward CAC, acquisition volume, LTV, and household penetration targets
  • Manage budget allocation across channels and funnel stages
  • Monitor and optimize in-platform metrics (e.g. CPM, CPC, CTR, CVR, CPA, reach, frequency)
  • Identify opportunities for incremental growth and efficiency improvements
  • Analyze full-funnel performance (impression → click → conversion) to identify opportunities to improve conversion, creative effectiveness, and audience targeting
  • Identify, test, and scale new acquisition channels beyond traditional paid media to help diversify Daily Harvest’s growth engine
  • Work closely with the Brand team and paid media agency to uncover high-potential growth opportunities across creators, communities, partnerships, and emerging platforms
  • Develop and execute a Reddit strategy
  • Support micro-influencer and creator partnerships in collaboration with the Brand team
  • Expand and manage affiliate partnerships, including identifying non-traditional partners rooted in specific consumer communities
  • Sourcing and supporting acquisition partnerships, including building partner prospect lists, conducting outreach, and managing partnership logistics
  • Support the development of B2B growth initiatives, including identifying potential partners, coordinating outreach, supporting partner activations, and developing marketing collateral or co-marketing materials
  • Build lightweight testing frameworks to rapidly validate new channels and partnerships, scaling those that demonstrate strong CAC efficiency and acquisition potential
  • Continuously explore unconventional acquisition opportunities that can unlock new audiences and reduce reliance on traditional paid channels
  • Own and optimize performance reporting across channels, ensuring accurate, actionable visibility into DTC acquisition performance
  • Partner with agency & internal analytics on incrementality measurement across all channels and use insights to inform future media plans
  • Proactively surface insights, risks, and optimization opportunities to inform budget and strategy decisions
  • Collaborate with Sr Director of Revenue & Finance team on forecasting, spend pacing, and performance tracking against weekly/monthly acquisition goals

Requirements

  • 5–8 years of experience in growth, acquisition, or performance marketing roles, ideally within fast-paced DTC or digital-first consumer brands
  • Strong hands-on experience managing paid acquisition channels (paid social, search, affiliate, or creator-led performance)
  • Highly curious and comfortable testing non-traditional growth channels including communities, partnerships, and creator ecosystems
  • Experience working cross-functionally with creative, brand, and analytics teams to drive performance outcomes
  • Strong analytical skills with the ability to interpret performance data and translate insights into action
  • Comfortable operating in both strategic and executional modes, including running scrappy experiments and scaling what works
  • High ownership mindset with a bias toward experimentation, learning, and iteration
  • Bonus: Experience using AI tools for marketing analysis, creative generation, or workflow automation
Benefits
  • medical, dental, vision coverage
  • disability insurance
  • health savings account
  • flexible spending accounts
  • tuition reimbursement
  • 401k match of 100% on up to 5% of eligible pay
  • fertility and childcare assistance
  • 12 weeks of parental leave at full pay after six months of continuous employment
  • wellness resources including employee assistance program, fitness discounts, wellness reimbursement, on-site gym access, and monthly wellness newsletter
  • 120 hours of paid time off
  • 11 holidays
  • paid volunteer time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingpaid mediaCAC optimizationLTV analysisfull-funnel performance analysisA/B testingdata analysisbudget managementacquisition strategyB2B growth initiatives
Soft Skills
analytical skillscuriositycross-functional collaborationownership mindsetstrategic thinkingexecutional skillsadaptabilitycommunicationproblem-solvingcreativity