Chobani

Director – Social Media

Chobani

full-time

Posted on:

Location Type: Office

Location: New York City • New York • United States

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Salary

💰 $180,000 - $220,000 per year

Job Level

Lead

About the role

  • Define a new approach to Social for Chobani, leveraging user-generated content, creator ecosystems, community participation, and cultural moments, including major platforms like sports and soccer, connected with sampling and consumer passion points
  • Develop and implement a holistic social media strategy balancing brand storytelling with measurable ROI-driven tactics to drive growth across platforms (Instagram, TikTok, LinkedIn, X, Facebook, Youtube, etc.)
  • Lead the social strategy for Chobani’s biggest cultural platforms and partnerships, including U.S. Soccer and “Feed the Dream,” ensuring always-on storytelling, tentpole moments, athlete/creator integration, and community participation all ladder back to the brand.
  • Build a scalable social ecosystem that connects: Brand storytelling; community & fandom; Athletes, creators, and partners; product, purpose, and cultural relevance
  • Drive Brand Governance in Social to protect brand reputation while leaning into organic, culturally relevant and community-driven content
  • Build a roadmap that combines strategic vision with actionable steps, ensuring Chobani’s social presence, including major platforms like Soccer, drives real business impact
  • Collaborate with Marketing, Communications, Creative Partnerships, and Digital teams to ensure cohesive messaging and integrated storytelling across brand, product, and partnerships
  • Manage agency relationships and partnerships with creators, influencers, athletes and cultural partners
  • Monitor trends, data analytics, and performance metrics to optimize content, campaign effectiveness, and platform strategy
  • Present reports and insights to senior leadership including performance of major platforms such as Soccer, making data-driven recommendations
  • Champion a culture of testing and learning to continuously refine strategies, formats, and creative approaches

Requirements

  • 10+ years of experience in social media marketing, with at least 3 years in a leadership role
  • Bachelor’s degree in Marketing, Communications, or a related field
  • Hands-on approach to Social, with strong daily/weekly operating rhythm and detail orientation
  • Proven track record of driving social growth for consumer brands, preferable in CPG, lifestyle, or culturally relevant brands
  • Experience leading large cultural platforms, partnerships, or communities (sports, entertainment, creators, or fandom-driven ecosystems strongly preferred)
  • Deep expertise in platform-specific strategies for TikTok, Instagram, X, LinkedIn, YoutTube, and emerging platforms
  • Strong analytical skills with proficiency in social listening and analytical tools (e.g. Sprout Social, Brandwatch, Google Analytics)
  • Excellent communication, leadership, and cross-functional influence skills
Benefits
  • medical, dental, vision coverage
  • disability insurance
  • health savings account
  • flexible spending accounts
  • tuition reimbursement
  • 401k match of 100% on up to 5% of eligible pay
  • fertility and childcare assistance
  • 12 weeks of parental leave at full pay after six months of continuous employment
  • wellness resources including employee assistance program, fitness discounts, wellness reimbursement, on-site gym access (certain locations), and a monthly wellness newsletter
  • 120 hours of paid time off
  • 11 holidays
  • paid volunteer time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media marketingbrand storytellingdata analyticscontent optimizationcampaign effectivenessplatform-specific strategiescommunity participationuser-generated contentROI-driven tacticscultural relevance
Soft Skills
leadershipcommunicationcross-functional influencedetail orientationstrategic visioncollaborationtesting and learninganalytical skillsoperating rhythmcommunity engagement
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications