Leads the planning and the development of the go-to-market strategy and facilitates the consolidation of the La Colombe customer forecasting process
Partner with brand sales, execution, and marketing teams, as well as the KDP Commercial team, to produce actionable go-to-market strategies across the LC Ready-To-Drink (RTD) business
Develop clear, concise, fact-based strategies for La Colombe with focus on 4p assessment to optimize performance
Track industry, customer, category and competitive trends, and recommend solutions to build competitive advantage, add customer value
Consolidate and optimize forecasts in partnership with Brand Sales to identify opportunities and close performance gaps
Lead AOP planning across commercial team to meet growth ambitions of business
Identify, prioritize, and lead critical strategic initiatives that align with the La Colombe business objectives, driving both short-term success and long-range growth
Shape, steward, and build the multi-year strategic roadmap for the Ready-to-Drink business, including growth by channel, customer, and product line
Monitor & develop multi-year mix management & promotional strategies to deliver company financial goals
Support the La Colombe sales team to cultivate customer success
Guide customer-level strategy using actionable reporting on performance, pricing, distribution, and promotional effectiveness
Ensure commercial collaboration between La Colombe and Go-to-Market Partner through weekly meetings, Joint business planning, and National Sales Meeting
Support joint business planning and major commercial moments with retailers and KDP teams
Develop and execute comprehensive brand, partnership, and product strategies with internal and external partners
Lead the commercialization planning process, ensuring alignment on priorities, channel strategies, and execution expectations of the La Colombe Can business
Partner with internal functions such as Commercialization, NPD, Commercial Finance, and Marketing to implement channel and product strategies
Serve as the “Voice of Customer” liaison between La Colombe and KDP to guide innovation and portfolio decisions
Ensure optimal RTD assortment and must-carry priorities across channels and key customers

Requirements

Bachelor’s degree required
7+ years of CPG experience in strategy, planning, commercialization, or related functions
Strong commercial acumen with understanding of sales, marketing, product economics, and supply chain
Ability to influence senior stakeholders and navigate complex, cross-functional environments
Advanced analytical capability and strong storytelling skills to translate data into strategic action
Excellent problem-solving skills and comfort operating in a fast-paced environment
Ability to travel up to 25%
Experience in sales planning, DSD, commercialization, financial planning, or related field preferred
Experience in Power BI, Tableau, or a similar data visualization software preferred
Experience in JDA and SAP forecasting & reporting tools preferred

Benefits

Medical, dental, vision coverage
Disability insurance
Health savings account
Flexible spending accounts
Tuition reimbursement
401k match of 100% on up to 5% of eligible pay
Fertility and childcare assistance
12 weeks of parental leave at full pay after six months of continuous employment
Wellness resources including employee assistance program, fitness discounts, wellness reimbursement, on-site gym access, and a monthly wellness newsletter
120 hours of paid time off
11 holidays
Paid volunteer time off

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

CPG experiencestrategyplanningcommercializationsales planningfinancial planningdata visualizationforecastingreporting

Soft skills

commercial acumeninfluenceproblem-solvingstorytellinganalytical capabilitycross-functional collaborationcustomer successstrategic initiative leadershipperformance optimization

Certifications

Bachelor's degree