Marketing Specialist
DraftKings Inc.
SQL
Global Brand Lead, HIDO
Chiesi Group
full-time
Posted on:
Location Type: Office
Location: Boston • Massachusetts • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Brand leadership of Product: Lead the end-to-end launch strategy, ensuring alignment with global and US cross-functional teams
- Develop and execute a comprehensive launch roadmap, including pre-launch planning, go-to-market strategy, and post-launch optimization
- Drive launch excellence by embedding best practices, KPIs, and agile feedback loops across all launch phases
- Partner with Regulatory, Medical Affairs, Market Access, Patient Advocacy and Commercial teams to ensure label alignment, access strategy, and scientific narrative readiness
- Ensure budget is accurately accounted for and reconciled against budget
- Develop HCP strategic and branded and unbranded tactical plan in collaboration with the global commercial lead and cross-functional commercial team
- Translate clinical data and patient insights into compelling value propositions and brand messaging
- Leads HCP digital strategy for disease education, identifying opportunities, driving innovation, implementing tactics and measuring ROI
- Drive the brand’s peer-to-peer strategy, priorities and goals, and ensure that initiatives are aligned with brand business objectives, including integration of KOL strategy into overall brand marketing strategy
- Lead the planning and execution of all U.S. HCP speaker programs, including content development and budget allocations
- Lead the planning and execution of all U.S. Commercial advisor boards and collection of key insights
- Support development of KOL engagement plans, advisory boards, and congress strategy: Ensure brand presence at key events and scientific platforms
- Engage with KOL leadership and establish commercial relationships
- Develop branded, promotional tactics in alignment with the overall brand strategy
- Collaborate with Thought Leader Liaison to collect field insights and transform insights into actions
- Ensure successful execution of field-driven tactics through cross-functional collaboration
- Refine brand messaging and tactics based on market insights and/or KPIs
- Utilize high level of business acumen in analysing and coordinating activities from identified industry trends, competitor’s resources and practices
- Manage agency partners on market research efforts, creation of marketing materials, and channel strategy for optimal execution of communication materials
- Build cross-functional/Regional collaborations, to ensure alignment on projects/processes and to share best practices
Requirements
- 5+ years sales, marketing or other relevant commercial or analytical experience
- 4+ years pharmaceutical brand marketing
- Rare Disease experience preferred
- Product launch experience highly preferred
- Digital marketing experience preferred
- Experience with OPDP and FDA requirements
- Solutions-oriented, strong analytical and presentation skills
- Creative, innovative, problem-solving approach
- Independent self-starter
- Willingness to travel approximately 25%, including some international travel.
Benefits
- Comprehensive healthcare programs
- Work-life balance initiatives
- Robust relocation support
- Flexible working arrangements
- Remote work options
- Tax assistance services for foreign colleagues
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product launchgo-to-market strategybudget managementdigital marketingKOL engagementmarket researchbrand messagingagile feedback loopsdata analysispromotional tactics
Soft skills
leadershipcollaborationanalytical skillspresentation skillsproblem-solvingcreativityindependencestrategic thinkingcommunicationinnovation