Marketing

• Brand leadership of Product: Lead the end-to-end launch strategy, ensuring alignment with global and US cross-functional teams
• Develop and execute a comprehensive launch roadmap, including pre-launch planning, go-to-market strategy, and post-launch optimization
• Drive launch excellence by embedding best practices, KPIs, and agile feedback loops across all launch phases
• Partner with Regulatory, Medical Affairs, Market Access, Patient Advocacy and Commercial teams to ensure label alignment, access strategy, and scientific narrative readiness
• Ensure budget is accurately accounted for and reconciled against budget
• Develop HCP strategic and branded and unbranded tactical plan in collaboration with the global commercial lead and cross-functional commercial team
• Translate clinical data and patient insights into compelling value propositions and brand messaging
• Leads HCP digital strategy for disease education, identifying opportunities, driving innovation, implementing tactics and measuring ROI
• Drive the brand’s peer-to-peer strategy, priorities and goals, and ensure that initiatives are aligned with brand business objectives, including integration of KOL strategy into overall brand marketing strategy
• Lead the planning and execution of all U.S. HCP speaker programs, including content development and budget allocations
• Lead the planning and execution of all U.S. Commercial advisor boards and collection of key insights
• Support development of KOL engagement plans, advisory boards, and congress strategy: Ensure brand presence at key events and scientific platforms
• Engage with KOL leadership and establish commercial relationships
• Develop branded, promotional tactics in alignment with the overall brand strategy
• Collaborate with Thought Leader Liaison to collect field insights and transform insights into actions
• Ensure successful execution of field-driven tactics through cross-functional collaboration
• Refine brand messaging and tactics based on market insights and/or KPIs
• Utilize high level of business acumen in analysing and coordinating activities from identified industry trends, competitor’s resources and practices
• Manage agency partners on market research efforts, creation of marketing materials, and channel strategy for optimal execution of communication materials
• Build cross-functional/Regional collaborations, to ensure alignment on projects/processes and to share best practices

Global Brand Lead, HIDO

Senior Analyst, Product Portfolio Marketing

Marketing Manager

Marketing Specialist

Manager, Casino Integrated Marketing