Manager, Casino Integrated Marketing
DraftKings Inc.
Marketing Specialist
DraftKings Inc.
full-time
Posted on:
Location Type: Office
Location: Boston • Massachusetts, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $89,600 - $112,000 per year
Job Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Manage Refer-A-Friend program operations, including offer creation, site merchandising, and QA processes.
- Execute and optimize multi-channel campaigns across email, push notifications, in-app messaging, and direct mail.
- Define a structured testing roadmap and lead A/B test analysis to maximize business impact.
- Identify and act on key customer lifecycle moments to increase engagement and drive acquisition.
- Partner with Product and Engineering teams to prioritize and implement product enhancements.
- Collaborate with Analytics to evaluate performance, optimize marketing strategy, and evolve offer design.
- Track KPIs and deliver regular performance updates and insights to senior stakeholders.
Requirements
- Bachelor’s Degree in Marketing, Business, Economics, or a related field.
- At least 3 years of marketing experience, preferably in eCommerce or gaming.
- Experience managing marketing strategy for a program or campaign and driving measurable growth.
- Strong written and verbal communication skills, including comfort presenting to senior leadership.
- Data-driven, strategic mindset with strong attention to detail.
- Proven ability to work cross-functionally with creative, product, and analytics teams.
- Self-starter who thrives in a fast-paced, constantly evolving environment.
- Experience with A/B testing and willingness to learn SQL and analytics tools.
Benefits
- bonuses
- equity
- health insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
A/B testingemail marketingpush notificationsin-app messagingdirect mailmarketing strategydata analysisSQLperformance trackingcampaign management
Soft skills
communication skillsstrategic mindsetattention to detailcross-functional collaborationself-starteradaptabilitypresentation skillsproblem-solvingleadershipcustomer engagement
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Economics