Marketing

• Manage Refer-A-Friend program operations, including offer creation, site merchandising, and QA processes.
• Execute and optimize multi-channel campaigns across email, push notifications, in-app messaging, and direct mail.
• Define a structured testing roadmap and lead A/B test analysis to maximize business impact.
• Identify and act on key customer lifecycle moments to increase engagement and drive acquisition.
• Partner with Product and Engineering teams to prioritize and implement product enhancements.
• Collaborate with Analytics to evaluate performance, optimize marketing strategy, and evolve offer design.
• Track KPIs and deliver regular performance updates and insights to senior stakeholders.

Marketing Specialist

Senior Analyst, Product Portfolio Marketing

Marketing Manager

Global Brand Lead, HIDO

Manager, Casino Integrated Marketing