Manager, Casino Integrated Marketing
DraftKings Inc.
full-time
Posted on:
Location Type: Office
Location: Boston • Massachusetts, Nevada, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $109,200 - $136,500 per year
Job Level
Mid-LevelSenior
About the role
- Drive growth across the Golden Nugget Online Casino through innovative marketing strategies, strong cross-functional execution, and disciplined performance analysis.
- This role sits at the center of product, creative, and channel execution, ensuring that GNOG delivers a best-in-class customer experience that maximizes New User growth, FTDs, and lifetime value.
- This role will be part of a leaner team — requiring independence, resourcefulness, and the ability to rally cross-functional partners without heavy oversight.
- The manager will be the sole marketing owner dedicated to GNOG, shaping vision based on input from marketing, analytics, and consumer insights.
- Act as the central liaison between channel teams and creative, ensuring campaigns are strategically sound and creatively differentiated.
- Champion the use of AI and automation in creative development to maximize efficiency and impact.
- Act as a champion for GNOG marketing priorities across the organization.
Requirements
- Minimum 5 years of relevant experience in marketing or strategy roles.
- 3+ years of proven success in the casino/gaming industry
- An analytical mind that is experienced with data and can operate in ambiguity and make decisions without all the information at hand.
- Innovative and solutions-focused with experience driving new ideas and hypotheses that improve business metrics.
- Obsessive about prospective & existing customer journeys and understanding the needs and behaviors that influence those journeys.
- Positive, inclusive and collaborative partner and teammate; with a high level of initiative and ability to coordinate efforts across diverse functional groups.
- Strong storyteller with the skills to communicate highly complex ideas in a compelling, digestible manner to Senior Leadership.
Benefits
- bonuses
- equity 📊 Resume Score Upload your resume to see if it passes auto-rejection tools used by recruiters Check Resume Score
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiesperformance analysisdata analysiscustomer journey mappingcreative developmentAI implementationautomationbusiness metrics improvementhypothesis testingcross-functional execution
Soft skills
independenceresourcefulnesscollaborationinitiativestorytellingcommunicationproblem-solvingcreativitystrategic thinkinginclusivity