Creative Strategist
BM Digital
Creative Strategist
Chief Detective
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Colorado, Massachusetts, New Jersey, New York, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Utah, Virginia, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $85,000 per year
Job Level
Mid-LevelSenior
About the role
- Create a roadmap of content needs to feed your creative strategy, and partner with your client contacts to get buy in and timely delivery
- Dig into paid media data to analyze creative performance, identifying commonalities between winning and losing ads, and translating results into clear, actionable learnings and next steps
- Partner with Growth Marketers to structure creative tests—defining objectives, hypotheses, and success metrics while building on insights to guide future concepts
- Stay up-to-date with trends in the space, constantly identifying formats, messages, content types and more that will help drive successful creative strategies for your clients
- Support your clients with identifying and casting the right UGC talent and then writing briefs outlining key messaging beats, content delivery needs, and hooks; remote direct shoots as needed
- Manage follow through on creative strategies, ensuring clients are aware of the ‘return on content’ and the subsequent learnings, performance, and iterative next steps
- Work cross-functionally with Growth, Production, and Client teams—acting as the bridge between data-driven insights and creative execution
- Leverage your creative learnings to apply across Meta, TikTok, Google, and CTV—developing expertise in platform best practices and emerging trends
Requirements
- 3–5 years of experience in performance marketing, creative strategy, public relations, marketing or a related role
- Impeccable attention to detail with strong follow through and execution; flawless grammar and spelling
- Strong analytical skills with the ability to translate data into insights and recommendations
- A curious, performance-driven mindset—hungry for wins, driven by growth
- An eye for design and storytelling, with a pulse on creative trends specifically in the fashion and beauty segment
- Strong written communication and briefing skills—able to clearly state test objectives and give direction to creative partners
- Organized and proactive, with experience managing trackers and ensuring deliverables move on schedule
- Eager to learn channel best practices across Meta, TikTok, YouTube, Google, and CTV.
Benefits
- A comprehensive benefits package that includes group medical, dental, and vision coverage
- Short and long-term disability
- Life insurance
- 401(k) eligibility after one year of service with matching contributions
- Paid time off
- Sick leave
- Employee Assistance Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingcreative strategydata analysiscreative testingcontent creationbrief writingtracking managementinsight translationdesignstorytelling
Soft skills
attention to detailstrong follow throughanalytical skillscuriosityperformance-driven mindsetwritten communicationorganizational skillsproactivitycollaborationadaptability
