Principal Video Creative Lead
HubSpot
Performance Marketing Creative Strategist
Gametime
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $125,146 - $147,231 per year
Job Level
Mid-LevelSenior
About the role
- Own the end-to-end creative strategy for performance marketing campaigns, ensuring alignment with campaign objectives, lifecycle stages, and audience segments.
- Translate performance data, user insights, and cultural trends into structured briefs, test hypotheses, and creative concepts.
- Manage the full creative lifecycle—from ideation and briefing to production, testing, iteration, and reporting.
- Monitor platform, competitor, and cultural trends to surface insights that inform hooks, narratives, and creative formats.
- Design and execute structured creative experiments that optimize for early-funnel performance metrics like CTR, IPM, and CVR.
- Collaborate cross-functionally with Growth, Lifecycle, Brand, and Creative teams to align on creative direction and campaign goals.
- Partner with in-house and external creative production teams, including UGC and influencer partners, to bring concepts to life.
- Streamline creative workflows, leverage automation and AI-assisted tools, and implement scalable systems to increase production efficiency.
- Uphold brand integrity while pushing creative boundaries to drive performance.
Requirements
- 4+ years in creative strategy, UA creative, or product marketing for mobile-first brands.
- Proven impact on KPIs like CTR, CVR, IPM, CPI, and ROAS.
- Deep familiarity with performance platforms including Meta, Google, TikTok, Snap, and others.
- Experience translating performance data into creative briefs, hypotheses, and scalable concepts.
- Strong cross-functional and project management skills.
- Experience managing creative resources—internal, agency, or freelance.
- Passion for live entertainment, mobile experiences, and creative experimentation.
Benefits
- Flexible PTO
- Competitive salary & equity package
- Monthly Gametime credits for any event ($1,200/yr)
- Medical, dental, & vision insurance
- Life insurance and disability benefits
- Diverse Family-forming benefits through Carrot Fertility
- 401k, HSA, pre-tax savings programs
- Company offsites and meet-ups
- Wellness programs
- Tenure recognition
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
creative strategyperformance marketingcreative lifecycle managementdata translationcreative experimentationKPI optimizationcreative briefsproject managementcreative resource managementmobile marketing
Soft skills
collaborationcross-functional teamworkcommunicationcreativityproblem-solvingadaptabilityleadershiporganizational skillsinsight generationstrategic thinking