Creative Strategist

• Own the end-to-end creative strategy for performance marketing campaigns, ensuring alignment with campaign objectives, lifecycle stages, and audience segments.
• Translate performance data, user insights, and cultural trends into structured briefs, test hypotheses, and creative concepts.
• Manage the full creative lifecycle—from ideation and briefing to production, testing, iteration, and reporting.
• Monitor platform, competitor, and cultural trends to surface insights that inform hooks, narratives, and creative formats.
• Design and execute structured creative experiments that optimize for early-funnel performance metrics like CTR, IPM, and CVR.
• Collaborate cross-functionally with Growth, Lifecycle, Brand, and Creative teams to align on creative direction and campaign goals.
• Partner with in-house and external creative production teams, including UGC and influencer partners, to bring concepts to life.
• Streamline creative workflows, leverage automation and AI-assisted tools, and implement scalable systems to increase production efficiency.
• Uphold brand integrity while pushing creative boundaries to drive performance.

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Creative Strategist