Principal Video Creative Lead
HubSpot
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $142,000 - $228,000 per year
Job Level
Senior
About the role
- Develop the strategy, creative vision, and execution process for all video advertising campaigns
- Provide creative direction and feedback across the team
- Set and maintain quality benchmarks for video advertising
- Personally conceptualize, storyboard, shoot, edit, and deliver finished video ads
- Build scalable systems for rapid video ad production
- Develop platform-specific creative and strategic approaches
- Film and direct on set to meet creative vision and performance goals
- Craft compelling edits with performance in mind
- Design and implement comprehensive creative testing frameworks
- Lead cross-functional collaboration with teams throughout Marketing
- Mentor and develop Video Team members in advertising best practices
- Innovate with AI and emerging technologies
- Own video advertising metrics, improving performance quarter over quarter
- Champion creative best practices and stay ahead of industry trends
Requirements
- 8-10+ years of hands-on video production experience with at least 5 years focused on video advertising
- Deep expertise in creating video ads that convert, with proven track record of campaigns that exceeded performance targets
- Understanding of the full video advertising ecosystem—programmatic, social, YouTube, CTV/OTT
- Proven experience providing creative direction and leading review sessions that elevate work and build team confidence while pushing excellence
- Strong creative judgment, knowing when to iterate versus when to ship
- Expert-level proficiency in the full Adobe Creative Suite - particularly Premiere Pro
- Experience with AI-powered video tools
- Hands-on performance creative expertise: hook optimization, creative testing, platform-specific strategies
- Technical mastery across every production aspect: concepting, storyboarding, directing, shooting, editing, color, sound
- Managed high-volume creative production with multiple stakeholders and varying budgets
- Data literacy to analyze performance metrics, A/B tests, and attribution data
- Understanding of audience segmentation for tailored content
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Equity plan for restricted stock units (RSUs)
- Overtime pay eligibility
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
video productionvideo advertisingcreative directionstoryboardingshootingeditingcolor correctionsound designperformance metrics analysisaudience segmentation
Soft skills
creative judgmentmentoringcross-functional collaborationteam leadershipinnovationquality benchmarkingfeedback provisionstrategic thinkingproblem-solvingcommunication