Chief Detective

Creative Strategist

• Translate seasonal brand priorities and product focus areas into a strategic, full-funnel ad roadmap that aligns creative with business objectives
• Analyze paid media performance to identify winning and losing creative patterns, distill the visual and messaging themes driving scale, and convert insights into clear, actionable recommendations for the client
• Lead client-facing strategy by developing clear, compelling decks and presenting performance insights, creative frameworks, and testing roadmaps with authority
• Optimize client workflows to ensure alignment, efficiency, and strong adoption of strategic recommendations
• Apply performance insights to develop forward-looking creative strategies and content roadmaps
• Concept new ad ideas, formats, and visual directions that drive creative diversification, expand reach, and unlock incremental growth
• Create a roadmap of content needs to feed your creative strategy, and partner with your client contacts to get buy in and timely delivery
• Continuously monitor trends, formats, and messaging shifts to inform innovative, performance-driven creative strategies
• Partner with Growth to design structured creative tests—defining hypotheses, success metrics, and learning agendas that inform future concept development
• Identify and cast the right UGC talent and develop clear, strategic briefs outlining messaging priorities, hooks, and content requirements
• Drive follow-through on creative strategies, ensuring visibility into performance, learnings, and iterative next steps while demonstrating return on content
• Act as the connective tissue between Growth, Production, and Client teams—translating data into executable creative direction
• Apply creative learnings across Meta, TikTok, Google, and CTV, developing fluency in platform best practices and emerging trends

Senior Creative Strategist