Chief Detective

Creative Strategist

• Create a roadmap of content needs to feed your creative strategy, and partner with your client contacts to get buy in and timely delivery
• Dig into paid media data to analyze creative performance, identifying commonalities between winning and losing ads, and translating results into clear, actionable learnings and next steps
• Partner with Growth Marketers to structure creative tests—defining objectives, hypotheses, and success metrics while building on insights to guide future concepts
• Stay up-to-date with trends in the space, constantly identifying formats, messages, content types and more that will help drive successful creative strategies for your clients
• Support your clients with identifying and casting the right UGC talent and then writing briefs outlining key messaging beats, content delivery needs, and hooks; remote direct shoots as needed
• Manage follow through on creative strategies, ensuring clients are aware of the ‘return on content’ and the subsequent learnings, performance, and iterative next steps
• Work cross-functionally with Growth, Production, and Client teams—acting as the bridge between data-driven insights and creative execution
• Leverage your creative learnings to apply across Meta, TikTok, Google, and CTV—developing expertise in platform best practices and emerging trends