Define and evolve the company’s brand identity and visual system to reflect our strategy and scale with growth.
Own the core design system, creative principles, and brand guidelines that ensure consistency across all channels.
Translate company narrative, product vision, and go-to-market priorities into high-performing creative frameworks.
Deliver strategic, high-quality design across marketing campaigns, digital experiences, events, and sales collateral.
Build scalable creative systems — including templates, asset libraries, and AI-enabled workflows — that empower self-serve design across the organization.
Leverage tools like Figma, ChatGPT, Adobe Firefly, and Midjourney to increase creative speed and operational efficiency.
Partner with marketing, sales, and product teams to align creative output with commercial goals and brand storytelling.
Produce and edit video, live event creative, and executive presentations that elevate company messaging and visual impact.
Manage freelance designers and creative partners, ensuring high-quality execution aligned with briefs and brand standards.
Perform other duties as assigned to support the overall goals and objectives of the department/company.
Requirements
Bachelor’s degree in design, communications, marketing, or equivalent experience.
6–8+ years of experience in brand or creative roles at B2B companies with strong alignment to product and GTM functions.
Proven experience defining, evolving, and scaling brand identity systems through structured processes and tools.
Expert-level proficiency in Figma and modern design tools, with experience building component libraries and brand systems.
Strong portfolio showcasing PowerPoint/presentation design, web design, campaign creative, live event design, and social assets.
Ability to contribute to creative copy (ad copy, brand messaging, and social storytelling).
Demonstrated use of AI tools (e.g., ChatGPT, Firefly, Midjourney) to accelerate creative development and automation.
Outstanding visual design instincts — including typography, hierarchy, motion, layout, and storytelling.
Comfortable operating in high-stakes, fast-paced environments with executive visibility and tight deadlines.
Experience managing freelancers or agencies, crafting effective creative briefs, and maintaining quality and consistency.