CHGroup

Market Activation Manager

CHGroup

full-time

Posted on:

Location Type: Hybrid

Location: Montreal • Canada

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About the role

  • This role is responsible for the Québec Moët Hennessy portfolio, including the planning and execution of marketing initiatives and contributing to the achievement of shared sales objectives across assigned brands.
  • Develop provincial marketing plans for assigned Moët Hennessy brands in alignment with Maison guidelines and National Brand Managers
  • Execute creative strategies for new product launches
  • Measure and evaluate the effectiveness of marketing activities and event strategies against defined KPIs
  • Provide regular market updates and complete monthly activation reports
  • Collaborate closely with National Marketing and local Charton Hobbs teams to implement customer-driven initiatives
  • Partner with the Senior Regional Market Manager and sales teams to implement approved strategies
  • Collaborate with sales to identify and grow brand presence in key on-premise and retail accounts
  • Build and maintain strong account relationships through training and activations
  • Support the development and management of strategic account lists, with regular review of listing status
  • Work with sales to allocate resources effectively across priority accounts and monitor spend against objectives
  • Plan, organize, and execute field-level activations in partnership with the sales team
  • Manage POSM including ordering, inventory, logistics, and upkeep of branded materials
  • Coordinate with local suppliers for POSM development and production
  • Act as a brand ambassador for the Moët Hennessy portfolio in Québec
  • Deliver product training and education to sales teams, clients, and key accounts
  • Support engagement with high-value clients and luxury brand environments
  • Maintain a strong understanding of brand guidelines, assets, and usage requirements
  • Manage procurement activities including sourcing materials and coordinating services for activations
  • Support event logistics, including handling materials such as glassware and equipment (up to 56 lbs as required)

Requirements

  • Bachelor’s degree in Commerce, Marketing, Business Administration, or related field
  • Minimum 3 years of relevant experience in the wine and spirits industry or a luxury consumer goods environment
  • Event management experience from concept through execution and reporting
  • Established Québec trade contacts are an asset
  • WSET Level 2 (or higher) or relevant spirits certifications are an asset
  • Strong team player with excellent interpersonal skills
  • Creative thinker with the ability to translate ideas into actionable plans
  • Highly organized with strong project management capabilities
  • Results-driven with solid analytical and business acumen
  • Excellent communication, presentation, and relationship-building skills
  • Strong proficiency in Microsoft Office (PowerPoint and Excel in particular)
  • Digital savvy with an understanding of social media and influencer strategies
  • Strong knowledge of the hospitality industry (restaurants, bars, nightlife)
  • Basic understanding of retail environment
  • Strong interest in the wine and spirits category
Benefits
  • Comprehensive benefits program (medical, dental, RRSP) following eligibility period
  • Performance-based bonus aligned with annual objectives and KPIs
  • Car allowance, travel, and expense account
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event managementproject managementanalytical skillsbusiness acumenmarketing planningKPI measurementbrand activationcustomer engagementresource allocationprocurement activities
Soft Skills
interpersonal skillscreative thinkingorganizational skillsresults-drivencommunication skillspresentation skillsrelationship-buildingteam playerstrategic thinkingcollaboration
Certifications
Bachelor’s degreeWSET Level 2