CHGroup

Account Executive

• Increase sales and market share of the CH portfolio.
• Develop and maintain critical partner relationships with retail stores and restaurants.
• Drive sales, strive to exceed quarterly and annual sales objectives.
• Increase territory distribution, focus on core brands.
• Organize trade days for supplier and manager visits.
• Maintain and develop existing relationships with restaurants.

Sales Representative

Manager

• Identify and evaluate key competitors for each brand and track quarterly activity
• Manage annual brand planning, forecasting, and A&P budgeting for all products sold in Quebec
• Work closely with SAQ representatives to present brand plans and marketing objectives developed in collaboration with suppliers
• Develop and plan marketing activities, promotional materials, and sales tools in cooperation with suppliers
• Evaluate and report on quarterly marketing plans to ensure ongoing activities are effective
• Collaborate with the logistics team to ensure product availability and proper supply planning aligned with promotional programs
• Act as the Quebec-based point of contact for suppliers

Portfolio Manager

Sales

• Supporting the Sales Team: summarizing the past weeks sales performance
• Providing current inventory updates weekly
• Brand focus summary printing sales materials for the sales reps
• Updating the portfolio price lists
• Manage product allocations in Liquor Connect website
• Creating event/sponsorship Gift baskets
• Setting up and working at Trade/Consumer Events
• Assist with coordinating POS materials and organizing the warehouse
• Managing retail chain LTO grids and listing applications for AB/SK/MB
• Ordering/coordinating the purchase of product samples
• AGLC/SLGA/MBLL Registrations
• Advertising – Culinaire & Liquor Connect Ads
• Creating and updating Objective Sell Sheets & Other POS such as Backer Cards, Neck tags, Price Cards for print
• Creating and sending out the LTO sell sheets and emails for broadcast bi-weekly
• Sales Meeting Presentation Templates
• Special Event, Supplier Visits, and Itineraries
• Updating the Marketing Grid
• Social Media Posts

Sales and Marketing Coordinator

Customer Support

• Develop annual and long-term brand plans and in-store activation strategies with provincial managers and brand owners
• Coordinate tactical pull-through activities to drive sales across provincial channels and customer groups
• Create and implement trade marketing tools and promotional materials (shelf talkers, neck-tags, image programs, thematic activations, value-adds, POS, etc.)
• Support and execute SAQ and provincial board programs, including pricing submissions, listings, activations, and product updates
• Plan and execute special events, tastings, media activations, trade shows, producer visits, and consumer/trade experiences
• Manage POS materials, sourcing, printing, budgets, delivery, and inventory
• Help coordinate local participation in wine shows, corporate events, and supplier visits in Quebec and the Maritimes
• Maintain activation calendars, plans, and follow-ups to ensure timely execution
• Review brand performance, pricing, competitive activity, and market trends to identify opportunities
• Provide periodic reporting and insights to stakeholders (internal and supplier partners)
• Support pricing reviews and category analysis as needed
• Help track ROI and efficiency of trade marketing activities
• Provide administrative support to provincial managers as needed (e.g., invoicing, client coordination, meeting logistics)
• Coordinate supply inventories, sample orders, and follow-ups
• Support the creation of technical/sales tools and presentations
• Maintain updates in PAWA (CRM) and other internal systems
• Assist with customer follow-ups, order tracking, and program implementation

Trade Marketing, Sales Support Specialist

Marketing

• Élaborer des plans de marque annuels et pluriannuels ainsi que des stratégies d’activation en magasin avec les gestionnaires provinciaux
• Coordonner les activités tactiques pour stimuler les ventes à travers les canaux et segments clients provinciaux
• Créer et mettre en œuvre des outils de marketing commercial et du matériel promotionnel (shelf talkers, étiquettes de goulot, programmes d’image, activations thématiques, offres à valeur ajoutée, PLV, etc.)
• Soutenir et exécuter les programmes de la SAQ et des conseils provinciaux, incluant soumissions de prix, inscriptions, activations et mises à jour de produits
• Planifier et organiser des événements spéciaux, dégustations, activations médias, salons professionnels, visites de producteurs et expériences pour consommateurs et professionnels
• Gérer le matériel PLV : approvisionnement, impression, budget, livraison et inventaire
• Aider à coordonner la participation locale aux salons du vin, événements corporatifs et visites fournisseurs au Québec et dans les Maritimes
• Maintenir les calendriers et plans d’activation ainsi que les suivis pour assurer une exécution ponctuelle
• Analyser la performance des marques, la tarification, l’activité concurrentielle et les tendances du marché pour identifier des opportunités
• Fournir des rapports périodiques et des analyses aux parties prenantes, tant internes qu’aux partenaires fournisseurs
• Soutenir les révisions de prix et l’analyse de catégories selon les besoins
• Aider à suivre le ROI et l’efficacité des activités de marketing commercial
• Fournir un soutien administratif aux gestionnaires provinciaux selon les besoins (ex. facturation, coordination clients, logistique des réunions)
• Coordonner les inventaires de fournitures, commandes d’échantillons et suivis
• Soutenir la création d’outils et présentations techniques/ventes
• Mettre à jour les informations dans PAWA (CRM) et autres systèmes internes
• Assister dans les suivis clients, le suivi des commandes et la mise en œuvre des programmes

Spécialiste Marketing Commercial, Support aux Ventes

• Call on Independent, government retail outlets, and on-premise accounts
• Build great relationships as part of a team
• Work across dozens of categories with a diverse product portfolio
• Pursue or expand upon sales career in the beverage alcohol industry

Account Manager

• Drive sales of the Authentic Wine & Spirits portfolio.
• Strive to exceed assigned quarterly and annual sales objectives and KPI’s.
• Increase territory distribution, focus on core brands.
• Maximize opportunities across all channels amplifying brand sales in top selling stores.
• Organize trade days for supplier and manager visits.
• Pitch quarterly programming and work with private retail chain store managers to execute programs.
• Set 6 week route plan to maximize efficient coverage of territory.
• Record and manage daily activities through CRM system.
• Maintain accurate and current account database through CRM.

Sales Representative

Portfolio Manager

Sales and Marketing Coordinator

Trade Marketing, Sales Support Specialist

Spécialiste Marketing Commercial, Support aux Ventes

Sales Representative

Territory Manager